It's the Thought that Counts
Artist's Multiple
2001 (made)
2001 (made)
| Artist/Maker | |
| Place of origin |
Every year the fine art handling company Momart commissions an artist to design the corporate Christmas greeting which it sends to customers and contacts in the art world.
This Christmas cracker was commissioned from Mark Wallinger for Christmas 2001. Significantly, it is empty – no gift, no paper hat. With its motto ‘its the thought which counts’ it is intended as a comment on the way in which Christmas has largely lost its original associations as a Christian religious festival and has been ‘re-branded’ as a hollow and meaningless commercial event.
This Christmas cracker was commissioned from Mark Wallinger for Christmas 2001. Significantly, it is empty – no gift, no paper hat. With its motto ‘its the thought which counts’ it is intended as a comment on the way in which Christmas has largely lost its original associations as a Christian religious festival and has been ‘re-branded’ as a hollow and meaningless commercial event.
Object details
| Categories | |
| Object type | |
| Parts | This object consists of 4 parts. (Some alternative part names are also shown below)
|
| Title | It's the Thought that Counts (assigned by artist) |
| Materials and techniques | Coloured paper, cardboard, ribbon and snap |
| Brief description | Christmas cracker, 'It's the thought that counts'. Christmas multiple by Mark Wallinger for Momart, 2001. Explanatory text for 'It's the thought that counts', Christmas multiple by Mark Wallinger for Momart, 2001. Inner packaging for 'It's the thought that counts', Christmas multiple by Mark Wallinger for Momart, 2001. Outer packaging for 'It's the thought that counts', Christmas multiple by Mark Wallinger for Momart, 2001. |
| Physical description | Christmas cracker wrapped in gold paper with ribbon accents on either end |
| Dimensions |
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| Production type | Limited edition |
| Marks and inscriptions | It's the thought that counts |
| Credit line | Given by the publisher |
| Production | Reason For Production: Commission |
| Subject depicted | |
| Summary | Every year the fine art handling company Momart commissions an artist to design the corporate Christmas greeting which it sends to customers and contacts in the art world. This Christmas cracker was commissioned from Mark Wallinger for Christmas 2001. Significantly, it is empty – no gift, no paper hat. With its motto ‘its the thought which counts’ it is intended as a comment on the way in which Christmas has largely lost its original associations as a Christian religious festival and has been ‘re-branded’ as a hollow and meaningless commercial event. |
| Collection | |
| Accession number | E.849:1 to 4-2002 |
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| Record created | March 30, 2004 |
| Record URL |
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