Request to view

This object can be requested via email from the Prints & Drawings Study Room

Image of Gallery in South Kensington

Master C

Print
1990 (made)
Artist/Maker
Rufus Leonard Design Consultants (artist)

In 1990 Rufus Leonard Design Consultants designed a new corporate identity for the London Philharmonic Orchestra. Their brief was to produce a ‘mark’, a combination of symbol and lettering, for use on all the orchestra’s communication material. This sheet is taken from a booklet given to the client at the end of the project. The booklet included layout guidelines and details of recommended ink colours, papers and typefaces. This was to ensure that certain standards could be maintained after the design had been handed over to the client. The sheet shows the finished mark and gives an address for queries regarding its use.

Object details

Category
Advertising
Object type
Print
TitleMaster C (assigned by artist)
Materials and techniques
Print on paper
Ink
Paper
Printing
Brief description
Sheet printed with the mark of the London Philharmonic Orchestra, designed by Rufus Leonard Design Consultants, 1990
Physical description
Single sheet of white paper with illustration and textual information printed in black ink
Dimensions
  • Height: 29.5cm
  • Width: 20.9cm
Marks and inscriptions
  • Master C/ centre/ The London Philharmonic/ measure bar/ centre (Within the design; Printing; Ink)
  • This mark must not be altered or redrawn in any way, and should only be reproduced from this master bromide. For details on using this mark see attached pages or contact; Frances Cook, Publications Editor, The London Philharmonic, 35 Doughty Street, ondon [sic] WC1N 2AA Telephone 071-833-2744 (Across the bottom, over two columns; Printing; Ink)
  • Issued June 1990 (Bottom right corner; Printing; Ink)
Credit line
Given by the artist
Subjects depicted
Branding
Corporate Image
Logos
Graphic Design
Orchestras
Layout
Summary
In 1990 Rufus Leonard Design Consultants designed a new corporate identity for the London Philharmonic Orchestra. Their brief was to produce a ‘mark’, a combination of symbol and lettering, for use on all the orchestra’s communication material. This sheet is taken from a booklet given to the client at the end of the project. The booklet included layout guidelines and details of recommended ink colours, papers and typefaces. This was to ensure that certain standards could be maintained after the design had been handed over to the client. The sheet shows the finished mark and gives an address for queries regarding its use.
Associated objects
Collection
Prints, Drawings & Paintings Collection
Accession number
E.2139:5-1991

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdFebruary 19, 2004
Record URL
https://collections.vam.ac.uk/item/O93361/master-c-print-rufus-leonard-design/
Download as: JSON