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Poster

1988 (made)
Artist/Maker
Place of origin

Saatchi & Saatchi first took on the Silk Cut cigarette account in 1983. Creative Director Paul Arden, following the example of Benson & Hedges cigarette advertisements, used no copyline and only a still-life photographic image featuring the brand's signature colour purple. In 1988, Alan Burles created this Silk Cut advertisement, drawing on the visual similarities between a loaf of bread in profile and a packet of cigarettes turned on its side.


Object details
Categories
Object type
Materials and techniques
Colour offset lithograph
Brief description
Silk Cut cigarette poster, 1988
Physical description
Poster from the Silk Cut cigarette advertising campaign depicting a loaf of white bread partially wrapped in purple cloth. Seen in profile, the slices of bread suggest cigarettes in packaging.
Dimensions
  • Height: 36.4cm
  • Width: 49.8cm
Credit line
Given by the publisher
Subjects depicted
Summary
Saatchi & Saatchi first took on the Silk Cut cigarette account in 1983. Creative Director Paul Arden, following the example of Benson & Hedges cigarette advertisements, used no copyline and only a still-life photographic image featuring the brand's signature colour purple. In 1988, Alan Burles created this Silk Cut advertisement, drawing on the visual similarities between a loaf of bread in profile and a packet of cigarettes turned on its side.
Collection
Accession number
E.381-1989

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Record createdFebruary 11, 2004
Record URL
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