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Literature Guidelines

Print
1990 (made)
Artist/Maker
Rufus Leonard Design Consultants (designer)
Place of origin
London (made)

In 1990 Rufus Leonard Design Consultants designed a new corporate identity for the London Philharmonic Orchestra. Their brief was to produce a ‘mark’, a combination of symbol and lettering, for use on all the orchestra’s communication material. This sheet is taken from a booklet given to the client at the end of the project. It specifies exactly which colours and papers should be used and how these might vary depending on the nature of different leaflets. The designers recommend, for example, the use of tinted paper and inks sold by the Pantone company. These guidelines were produced to ensure that certain standards could be maintained after the design had been handed over to the client.

Object details

Category
Advertising
Object type
Print
TitleLiterature Guidelines (assigned by artist)
Materials and techniques
Print on paper
Paper
Ink
Printing
Brief description
Printed sheet with illustrations and written guidelines for the layout of communication material, designed for the London Philharmonic Orchestra by Rufus Leonard Design Consultants, 1990
Physical description
Single sheet of white paper with diagrams and text printed in black ink
Dimensions
  • Height: 29.8cm
  • Width: 21cm
Marks and inscriptions
  • Literature Guidelines/ Colour/ Palette and backgrounds (Along the top; Printing; Ink)
  • The London Philharmonic/ Symbol part A Pantone 123/ Symbol part B Reversed out/ Logotype Reversed out/ Background Pantone 234 (Within the top design, repeated in four smaller designs below; Printing; Ink)
  • Wherever possible the mark should appear on a white background in black and orange (PMS 158), as shown above left. These corporate colours will be used mostly with mark C. When using marks A and B, which can be used large, a colour palette is available. The mark is reversed out of a colour background on a tinted stock (preferably Robert Horne Kestrel Cream). In single colour print the mark may appear positive or it can reverse out of a dark background. This is a colour photocopy and although the colour representation is good, for accurate colour matching please use the Pantone references given. (Along the bottom, over four columns; Printing; Ink)
  • Issued June 1990 (Bottom right corner; Printing; Ink)
Credit line
Given by the artist
Subjects depicted
Branding
Corporate Image
Logos
Orchestras
Layout
Graphic Design
Summary
In 1990 Rufus Leonard Design Consultants designed a new corporate identity for the London Philharmonic Orchestra. Their brief was to produce a ‘mark’, a combination of symbol and lettering, for use on all the orchestra’s communication material. This sheet is taken from a booklet given to the client at the end of the project. It specifies exactly which colours and papers should be used and how these might vary depending on the nature of different leaflets. The designers recommend, for example, the use of tinted paper and inks sold by the Pantone company. These guidelines were produced to ensure that certain standards could be maintained after the design had been handed over to the client.
Associated objects
Collection
Prints, Drawings & Paintings Collection
Accession number
E.2139:10-1991

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Record createdFebruary 7, 2004
Record URL
https://collections.vam.ac.uk/item/O91333/literature-guidelines-print-rufus-leonard-design/
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