Poster
1990 (printed)
| Artist/Maker | |
| Place of origin |
This poster formed part of the United Colors of Benetton clothing company's autumn/winter advertising campaign in 1990. Part of the marketing strategy adopted by designer Oliviero Toscani was to use visual imagery associated with controversial political and social current events. Here, test-tubes filled with blood are labelled with the forenames of world leaders from across the political spectrum. The 'united color' of their blood suggests the Benetton strapline.
Object details
| Categories | |
| Object type | |
| Materials and techniques | Colour offset lithography |
| Brief description | Benetton poster - twelve test tubes of blood samples, designed by Oliviero Toscani, 1990. (D&AD Education box) |
| Physical description | This advertisement for the 'United Colours of Benetton' clothing brand incorporates twelve test tubes filled with blood samples. Each tube is labelled with a Christian name including Margaret, Yasser and Nelson. The name on each label corresponds with the first name shared with a contemporary world leader. |
| Dimensions |
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| Subjects depicted | |
| Summary | This poster formed part of the United Colors of Benetton clothing company's autumn/winter advertising campaign in 1990. Part of the marketing strategy adopted by designer Oliviero Toscani was to use visual imagery associated with controversial political and social current events. Here, test-tubes filled with blood are labelled with the forenames of world leaders from across the political spectrum. The 'united color' of their blood suggests the Benetton strapline. |
| Collection | |
| Accession number | E.2157-1997 |
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| Record created | February 5, 2004 |
| Record URL |
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