International Series
Booklet
1990 (made)
1990 (made)
Artist/Maker | |
Place of origin |
This booklet details the 1991 international programme of the London Philharmonic Orchestra. The orchestra had recently commissioned a new corporate identity from Rufus Leonard Design Consultants. The brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. This booklet shows the chosen mark, based on a conductor with batons, or music dancing between outstretched arms. The colours were carefully selected by the designers, with a different colour scheme for each type of booklet.
Object details
Category | |
Object type | |
Title | International Series (assigned by artist) |
Materials and techniques | Printed paper |
Brief description | Booklet entitled 'International Series' for the London Philharmonic Orchestra, with mark designed by Rufus Leonard Design Consultants, 1990 |
Physical description | Booklet entitled 'International Series' printed in green, white and mustard, with logos for the London Philharmonic Orchestra and the South Bank Centre along the bottom. |
Dimensions |
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Marks and inscriptions | [1990-1991]/ International Series/ 30 January 1991 to 20 May 1991/ Royal Festival Hall (At the top; Printing) |
Credit line | Given by the consultants |
Subjects depicted | |
Place depicted | |
Summary | This booklet details the 1991 international programme of the London Philharmonic Orchestra. The orchestra had recently commissioned a new corporate identity from Rufus Leonard Design Consultants. The brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. This booklet shows the chosen mark, based on a conductor with batons, or music dancing between outstretched arms. The colours were carefully selected by the designers, with a different colour scheme for each type of booklet. |
Associated objects | |
Collection | |
Accession number | E.2142-1991 |
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Record created | January 29, 2004 |
Record URL |
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