Design for the London Philharmonic Orchestra logo
Drawing
1989-1990 (made)
1989-1990 (made)
| Artist/Maker | |
| Place of origin |
This is part of the artwork for a new corporate identity for the London Philharmonic Orchestra, designed in 1989-1990 by Neil Svensen and Darrel Worthington of Rufus Leonard Design Consultants. Their brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. These are early sketches for a symbol and may represent the conductor’s head, arms and batons. The final symbol was similar but benefited from a lighter touch. The head became less square and the orientation changed to reflect the way the viewer’s eye moves from left to right.
Object details
| Categories | |
| Object type | |
| Title | Design for the London Philharmonic Orchestra logo (generic title) |
| Materials and techniques | Ink on paper |
| Brief description | Design drawing for the London Philharmonic Orchestra logo by Rufus Leonard Design Consultants, 1989-1990 |
| Physical description | Three designs in ink on paper exploring the relationship of head, arm and star shapes. All edges have been torn against a ruler. |
| Dimensions |
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| Credit line | Given by Rufus Leonard Design Consultants |
| Subjects depicted | |
| Place depicted | |
| Summary | This is part of the artwork for a new corporate identity for the London Philharmonic Orchestra, designed in 1989-1990 by Neil Svensen and Darrel Worthington of Rufus Leonard Design Consultants. Their brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. These are early sketches for a symbol and may represent the conductor’s head, arms and batons. The final symbol was similar but benefited from a lighter touch. The head became less square and the orientation changed to reflect the way the viewer’s eye moves from left to right. |
| Associated objects | |
| Collection | |
| Accession number | E.2135-1991 |
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| Record created | January 28, 2004 |
| Record URL |
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