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Design for the London Philharmonic Orchestra logo

Drawing
1989-1990 (made)
Artist/Maker
Place of origin

This is part of the artwork for a new corporate identity for the London Philharmonic Orchestra, designed in 1989-1990 by Neil Svensen and Darrel Worthington of Rufus Leonard Design Consultants. Their brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. This is a design for a symbol and is close to the final version. It is a collage made by reassembling favourite elements from previously rejected drawings.

Object details

Categories
Object type
TitleDesign for the London Philharmonic Orchestra logo (generic title)
Materials and techniques
Collage
Brief description
Design drawing for the London Philharmonic Orchestra logo by Rufus Leonard Design Consultants, 1989-1990
Physical description
Collage composed of three pieces of paper, depicting the head and arms of a figure. The support is a plain sheet of backing paper, with two edges torn against a ruler and two cut with scissors. Onto this is pasted a brush and ink drawing depicting two arms and a star-like shape. A circular hole is cut in the middle, into which is pasted an ink on paper circle, or head.
Dimensions
  • Height: 22.8cm
  • Width: 21.1cm
Credit line
Given by Rufus Leonard Design Consultants
Subjects depicted
Place depicted
Summary
This is part of the artwork for a new corporate identity for the London Philharmonic Orchestra, designed in 1989-1990 by Neil Svensen and Darrel Worthington of Rufus Leonard Design Consultants. Their brief was to design a ‘mark’, a combination of a ‘symbol’ and ‘logotype’ (an image and a caption), to be printed on all the orchestra’s communication material. This is a design for a symbol and is close to the final version. It is a collage made by reassembling favourite elements from previously rejected drawings.
Associated objects
Collection
Accession number
E.2134-1991

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Record createdJanuary 28, 2004
Record URL
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