Or are you looking for Search the Archives?

Please complete the form to email this item.

Poster - Le Tour du Mont Blanc
  • Le Tour du Mont Blanc
    Broders, Roger, born 1883 - died 1957
  • Enlarge image

Le Tour du Mont Blanc

  • Object:

    Poster

  • Place of origin:

    France (printed)

  • Date:

    1927 (printed)

  • Artist/Maker:

    Broders, Roger, born 1883 - died 1957 (designer)

  • Materials and Techniques:

    Lithograph

  • Museum number:

    E.519-1929

  • Gallery location:

    Prints & Drawings Study Room, level C, case 3H, shelf 4

This advertising poster by Roger Broders was designed for the French Railway Company, the Paris-Lyon-Méditerranée (PLM), in 1927. Broders created posters for tourist locations along that route, including mountain resorts around Chamonix, and holiday destinations along the French Mediterranean coast. This poster, advertising a tour of Mont Blanc, was included in the V&A's Art Deco exhibition in 2003.

The circular image in this poster draws the viewer into a mountain scene dominated by the snowy alpine peaks, with a small village on the side of the mountain. An open-top automobile climbs up the text swirling around the image. At the time of its production, posters like this worked on people's imaginations; the imagery of far-away places was created in advertising. This image glamourises not only travel, but also the modern machinery that made mass tourism possible.

Physical description

A poster with a circular image of a snowy mountain, with text swirling around the circle. A grey car filled with passengers is climbing up the text on the bottom half of the image.

Place of Origin

France (printed)

Date

1927 (printed)

Artist/maker

Broders, Roger, born 1883 - died 1957 (designer)

Materials and Techniques

Lithograph

Marks and inscriptions

'Paris-Lyon-Méditerranée Petit St Bernard Grand St Bernard France-Italie-Suisse-France Le Tour du Mt Blanc Au Depart de Chamonix Par Les Autocars P-L-M Roger Broders'
French

Dimensions

Height: 101.6 cm, Width: 63.5 cm

Descriptive line

A poster showing a mountain and an alpine village, Roger Broders, French, 1927

Techniques

Lithography

Subjects depicted

Mountains; Travel

Categories

Prints; Advertising; Transport; Posters

Collection

Prints, Drawings & Paintings Collection

Large image request

Please confirm you are using these images within the following terms and conditions, by acknowledging each of the following key points:

Please let us know how you intend to use the images you will be downloading.