This crepe dress fabric is printed with a repeat of flowers and stems, in white, yellow, purple and mauve, on a purple background. Floral printed fabrics held a prominent place in every smart woman's wardrobe in the 1930s. Motifs floating on a plain ground worked admirably; navy, black and brown background colours were perennially in vogue. The use of floral decoration on cloth was hardly new, but the flowers of the 1930s blossomed with fresh life and vigour. Detailed, naturalistic representations in the traditional manner were replaced with a freedom of line and form closely allied to contemporary movements in the fine and graphic arts.