Not currently on display at the V&A

Dress Fabric

1930 (made)
Artist/Maker
Place of origin

This cotton voile dress fabric is printed with a repeat of flowers, stems and leaves in pink, grey and ochre, on a black background. Floral printed fabrics held a prominent place in every smart woman's wardrobe in the 1930s. Motifs floating on a plain ground worked admirably; navy, black and brown background colours were perennially in vogue. The use of floral decoration on cloth was hardly new but the flowers of the 1930s blossomed with fresh life and vigour. Detailed, naturalistic representations in the traditional manner were replaced with a freedom of line and form closely allied to contemporary movements in the fine and graphic arts.


Object details

Categories
Object type
Materials and techniques
Screen-printed cotton voile
Brief description
Dress fabric of screen-printed cotton voile, made by Calico Printers' Association, England, 1930
Physical description
Cotton voile screen-printed with a repeat of flowers, steams and leaves in pink, grey and ochre on a black background.
Production typeMass produced
Credit line
Given by Manchester Design Registry
Object history
Registered File number 1974/3231.
Registration number 291640.
Subjects depicted
Summary
This cotton voile dress fabric is printed with a repeat of flowers, stems and leaves in pink, grey and ochre, on a black background. Floral printed fabrics held a prominent place in every smart woman's wardrobe in the 1930s. Motifs floating on a plain ground worked admirably; navy, black and brown background colours were perennially in vogue. The use of floral decoration on cloth was hardly new but the flowers of the 1930s blossomed with fresh life and vigour. Detailed, naturalistic representations in the traditional manner were replaced with a freedom of line and form closely allied to contemporary movements in the fine and graphic arts.
Bibliographic reference
Thirties Floral Fabrics. Series 3 (The Victoria & Albert colour books). London : Michael Joseph, published in association with the Victoria and Albert Museum, 1988
Collection
Accession number
T.232-1987

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdJanuary 14, 2004
Record URL
Download as: JSON