Not on display

Dress Fabric

1933 (made)
Artist/Maker
Place of origin

This cotton dress fabric is printed with a repeat of flowers and stems in burnt orange, golden yellow and light grey, on a black background. Floral printed fabrics held a prominent place in every smart woman's wardrobe in the 1930s. Motifs floating on a plain ground worked admirably; navy, black and brown background colours were perennially in vogue. The use of floral decoration on cloth was hardly new but the flowers of the 1930s blossomed with fresh life and vigour. Detailed, naturalistic representations in the traditional manner were replaced with a freedom of line and form closely allied to contemporary movements in the fine and graphic arts.

Object details

Categories
Object type
Materials and techniques
Screen-printed cotton
Brief description
Cotton printed dress fabric; British, 1920s.
Physical description
Cotton printed with a repeat of flowers and stems in burnt orange, golden yellow and light grey, on a black background.
Production typeMass produced
Credit line
Given by the British Institute of Industrial Art
Summary
This cotton dress fabric is printed with a repeat of flowers and stems in burnt orange, golden yellow and light grey, on a black background. Floral printed fabrics held a prominent place in every smart woman's wardrobe in the 1930s. Motifs floating on a plain ground worked admirably; navy, black and brown background colours were perennially in vogue. The use of floral decoration on cloth was hardly new but the flowers of the 1930s blossomed with fresh life and vigour. Detailed, naturalistic representations in the traditional manner were replaced with a freedom of line and form closely allied to contemporary movements in the fine and graphic arts.
Bibliographic references
  • Webb & Bower / Michael Joseph, Thirties Floral Fabrics, V&A Colour Books
  • Christine Bodyell, Horrockses' Fashions: Off-the-Peg Style in the '40s and '50s (London: V&A Publishing, 2010), p. 62, pl. 2.4.
Collection
Accession number
T.426-1934

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Record createdJanuary 14, 2004
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