Diwali, a festival celebrated across the Indian diaspora, is known as the festival of lights. It is common practice to light small oil lamps or candles throughout one's home and outdoors. Though various gods are associated with Diwali within different regions of India, renewal is an overarching theme: acknowledging the coming winter and the sowing of harvests. This card references Gujarati practices which honour Lakshmi, the goddess of wealth.
As a medium of communication, greetings cards carry an array of meanings and messages expressing the ideas of individuals, organisations and communities. The growth of multicultural society introduces a rich variety of celebrations to the calendar and brings to bear new sensibilities on the familiar festivals of the year.
Setu Ltd. caters to the growing market for cards celebrating holidays and festivals such as Diwali, Eid, Chanukah, and Chinese New Year.