Image of Gallery in South Kensington
Request to view at the Prints & Drawings Study Room, level C , Case GG, Shelf 40

Print

c. 1890s (made)
Artist/Maker
McCaw Stevenson & Orr Ltd. (printers)
Place of origin
Belfast (made)

Colour lithograph pictorial advertisment advertising Dr Ziemer's toothpaste named after Alexandra of Denmark (1844-1925), who from 1901 was Queen of England as the wife of King Edward VII. The advert depicts a tinted bust portrait of Princess Alexandra.


Object details

Categories
Prints
Advertising
Royalty
Health
Object type
Print
Materials and techniques
Colour lithograph
Colour Lithograph
Brief description
Anonymous pictorial advertisement for Alexandra dentifrice tootpaste, printed in Belfast, circa 1890s.
Physical description
Colour lithograph pictorial advertisment advertising Dr Ziemer's toothpaste named after Alexandra of Denmark (1844-1925), who from 1901 was Queen of England as the wife of King Edward VII. The advert depicts a tinted bust portrait of Princess Alexandra.
DimensionsVarious sizes.
Subject depicted
Alexandra of Denmark, Queen Consort of the United Kingdom of Great Britain and Ireland, Empress of India
Association
England
Bibliographic references
  • Victoria & Albert Museum, Department of Engraving, Illlustration and Design & Department of Paintings, Accessions 1919, London: His Majesty's Stationery Office, 1921.
  • The following reference is from 'Dental History' (April 5th, 1986) in an article by Ben Z. Swanson Junior and Stanley Gelbier entitled 'British Royal Portraits used by Advertisers on Early Toothpaste Pot Lids': 'Queen Victoria was the most popular person to be featured on pot lids in general, including pomades, cold creams, shaving creams and hair regenerators. Looking at toothpaste alone, Princess Alexandria of Denmark was the most popular royal. She appears on 15 known varieties issued by five different toothpaste manufacturers; Victoria appears on 10 by six companies. In all, 17 different toothpaste firms risked the royal censure and sported a royal picture.
Collection
Prints, Drawings & Paintings Collection
Accession number
E.930-1919

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Record createdJune 30, 2009
Record URL
https://collections.vam.ac.uk/item/O828171/print-mccaw-stevenson/
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