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Spring/Summer Prada Campaign

Photograph
1998 (made)
Artist/Maker

Glen Luchford reinvigorated British commercial photography in the early 1990s in such magazines as i-D and The Face. His images for the 1997 campaign for the Italian fashion house Prada received considerable acclaim. Luchford’s work to date has been mysterious and suggestive of film stills where the motivations of the central characters must be unravelled and completed in the mind of the viewer.

This photograph comes from the final campaign that Luchford worked on for Prada. His photographs for the fashion house marked the ‘top end’ of contemporary fashion photography and re-established beautiful, classic, fashion imagery in advertising campaigns.

It is a dye-destruction print, made using print material that has at least three emulsion layers, each one sensitised to one of the three different primary colours of light - red, blue or green - and each one containing a dye related to that colour. During exposure to the negative, each layer records different information about the colour make-up of the image. During printing, the dyes are destroyed or preserved to form a full-colour image in which the three emulsion layers are perceived as one. Dye-destruction prints are characterised by vibrant colour. The process used to be called Cibachrome; it is now known as Ilfochrome.

Object details

Categories
Object type
TitleSpring/Summer Prada Campaign (generic title)
Materials and techniques
Dye destruction print
Brief description
Luchford, Glen. Prada Spring/Summer 1998 advertising campaign.
Physical description
Photograph of model Amber Valletta wearing clothes from the Prada, Spring/Summer 1998 collection. Valletta is sitting on the left of the photograph which is lit from a neon sign to the right.
Dimensions
  • Height: 36.5cm
  • Width: 51cm
Gallery label
‘Selling Dreams: One Hundred Years of Fashion Photography’, 2014. Label text: Glen Luchford (b.1968) Amber Valletta in Prada advertisement 1998 Luchford’s work for Prada helped re-establish seductive, classic fashion imagery in advertising campaigns. His mysterious images are suggestive of film stills, in which the motivations of the central characters must be deciphered by the viewer. Dye destruction print Given by Glen Luchford Museum no. E.479-1998 (07 03 2014)
Credit line
Given by the artist. Copyright Glen Luchford
Object history
This image was produced for the Spring/Summer 1998 Prada advertising campaign.

Historical significance: This is from the final campaign that Glen Luchford worked on for Prada. His photographs for the fashion house mark the 'top end' of contemporary fashion photography. Luchford's photographs have marked the re-establishment of beautiful, classic, fashion imagery in advertising campaigns.
Subjects depicted
Summary
Glen Luchford reinvigorated British commercial photography in the early 1990s in such magazines as i-D and The Face. His images for the 1997 campaign for the Italian fashion house Prada received considerable acclaim. Luchford’s work to date has been mysterious and suggestive of film stills where the motivations of the central characters must be unravelled and completed in the mind of the viewer.

This photograph comes from the final campaign that Luchford worked on for Prada. His photographs for the fashion house marked the ‘top end’ of contemporary fashion photography and re-established beautiful, classic, fashion imagery in advertising campaigns.

It is a dye-destruction print, made using print material that has at least three emulsion layers, each one sensitised to one of the three different primary colours of light - red, blue or green - and each one containing a dye related to that colour. During exposure to the negative, each layer records different information about the colour make-up of the image. During printing, the dyes are destroyed or preserved to form a full-colour image in which the three emulsion layers are perceived as one. Dye-destruction prints are characterised by vibrant colour. The process used to be called Cibachrome; it is now known as Ilfochrome.
Collection
Accession number
E.479-1998

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Record createdJuly 28, 2003
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