Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, level C

Jeffrey & Co's Artistic Wallpapers

Advertisement
ca. 1907 (printed)
Artist/Maker
Place Of Origin

The peacock was an established symbol of the Aesthetic movement (‘Art for art’s sake’) of the 1890s, and around 1900 Jeffrey & Co. adopted it as their logo to emphasise their association with the highest artistic standards in design. They had printed William Morris's wallpapers since 1864, and under the guidance of the sole proprietor, Metford Warner (from 1871), they employed some of the best designers of the day - including Walter Crane, Lewis F. Day, B. J. Talbert and C. F. A. Voysey. The firm's products regularly won medals and prizes at international exhibitions.


object details
Categories
Object Type
Materials and Techniques
Lithograph on paper
Brief Description
One of three volumes containing bills (circa 1838), pamphlets, press-cuttings, price lists etc (circa 1848-1915) and account book (for 1869), all relating to wallpapers produced by Jeffrey & Co.; Page 52 is an advertisment for Jeffrey & Co. Artistic Wallpapers, featuring a peacock with 'Jeffrey & Co.' written in his feathers; Lithograph on paper.; England; ca. 1907.
Physical Description
One of three volumes containing bills (circa 1838), pamphlets, press-cuttings, price lists etc (circa 1848-1915) and account book (for 1869), all relating to wallpapers produced by Jeffrey & Co.

Page 52 is an advertisment for Jeffrey & Co. Artistic Wallpapers, featuring a peacock with 'Jeffrey & Co.' written in his feathers; Lithograph on paper.
Dimensions
  • Height: 27.3cm
  • Width: 21cm
Styles
Credit line
Given by Mrs Margaret Warner
Object history
Given by Mrs Margaret Warner.
Subject depicted
Summary
The peacock was an established symbol of the Aesthetic movement (‘Art for art’s sake’) of the 1890s, and around 1900 Jeffrey & Co. adopted it as their logo to emphasise their association with the highest artistic standards in design. They had printed William Morris's wallpapers since 1864, and under the guidance of the sole proprietor, Metford Warner (from 1871), they employed some of the best designers of the day - including Walter Crane, Lewis F. Day, B. J. Talbert and C. F. A. Voysey. The firm's products regularly won medals and prizes at international exhibitions.
Bibliographic References
  • Oman, Charles C., and Hamilton, Jean. Wallpapers: a history and illustrated catalogue of the collection of the Victoria and Albert Museum. London: Sotheby Publications, in association with the Victoria and Albert Museum, 1982.
  • Saunders, Gill. Wallpaper in Interior Decoration. V&A Publications. London. 2002. pp. 35, pl 28.
  • Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1945, London: HMSO, 1956.
Collection
Accession Number
E.42A/3-1945

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record createdMarch 27, 2003
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