In the early 1990s, small bags with designer logos swung all over London, New York and Paris, and only the trained eye could distinguish the real articles from the counterfeit. Shoe shops and boutique groups produced accessories that perfectly complemented their styles and fashion designers featured more and more accessories at their catwalk shows, with hats, bags and shoes supplying the fizz, and the sale, for many collections.

The Moschino label was launched in 1983, their trademark being a good-natured mockery of haute couture that became highly fashionable in itself. In this case the handbag is adorned surrealistically with 'melted' chocolate. The advertising campaign for this bag was set in a baker's shop.