I have worked hard to improve English football. Now it must be destroyed
Poster
1996 (printed)
1996 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster for Nike sportswear. Young people are Nike’s target market, and therefore their agency decided to use the ‘cool’ image of the street, an essential part of youth culture. For the British market, they concentrated on posters ‘with attitude’. Stock photographs of leading sportsmen and women are given a creative edge by the design and powerful directness of the captions. These often emphasise the athletes’ single-minded determination and egotism.
Object details
| Categories | |
| Object type | |
| Title | I have worked hard to improve English football. Now it must be destroyed (assigned by artist) |
| Materials and techniques | Colour offset lithograph on paper |
| Brief description | Poster designed by Simons Palmer Denton Clemmow & Johnson, entitled 'I have worked hard to improve English football. Now it must be destroyed', featuring the footballer Eric Cantona, issued by sportswear manufacturers Nike, printer's proof. British, 1996 |
| Physical description | Poster depicting on the left a head and shoulders portrait of a man with his head down but looking straight at the camera, in front of a background of blue, white, red. On the right is white copy 'I have worked hard to improve English football. Now it must be destroyed' with the Nike logo below, on red background |
| Dimensions |
|
| Credit line | Given by Simons Palmer Denton Clemmow & Johnson. Reproduced courtesy of Nike |
| Subjects depicted | |
| Summary | This is a poster for Nike sportswear. Young people are Nike’s target market, and therefore their agency decided to use the ‘cool’ image of the street, an essential part of youth culture. For the British market, they concentrated on posters ‘with attitude’. Stock photographs of leading sportsmen and women are given a creative edge by the design and powerful directness of the captions. These often emphasise the athletes’ single-minded determination and egotism. |
| Bibliographic references |
|
| Collection | |
| Accession number | E.884-1997 |
About this object record
Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.
You can write to us to suggest improvements to the record.
Suggest feedback
You can write to us to suggest improvements to the record.
Suggest feedback
| Record created | March 7, 2003 |
| Record URL |
Download as: JSON
