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Broads. Holidays Afloat

Poster
1926 (issued)
Artist/Maker
London and North Eastern Railway (issuer)
The Avenue Press (printer)
Lingstrom, Freda (artist)
Place of origin
Great Britain (issued)
London (printed)

Frida Lingstrom had a very successful career in television after initially working as a freelance graphic designer from 1922. Her first clients were various railway companies including the London & North Eastern Railway, the Underground Group and the Norwegian state railway. In 1950, along with her partner, Maria Bird, she created Andy Pandy. This was followed up rapidly by The Flowerpot Men and other hit shows which led to her appointment as director of BBC Children's Television in 1951, a post she held until 1956. After the BBC she continued to write books for children and lived in Westerham, Kent until the age of 95.

Object details

Categories
Prints
Advertising
Entertainment & Leisure
Transport
Posters
Object type
Poster
TitleBroads. Holidays Afloat
Materials and techniques
Colour lithograph
Lithographic Ink
Colour Lithography
Brief description
'Broads. Holidays Afloat'. Colour lithograph poster designed by Freda Lingstrom and issued by the London and North Eastern Railway, Great Britain, ca.1926.
Physical description
Colour lithograph poster advertising literature and information about holidaying on The Broads. It features a central stylised image of three small sailing boats on green and white undulating bands of water. There is a wide, bright red surrounding border to the image on which the promotional text is lettered.
Dimensions
  • Height: 100.2cm
  • Width: 62.9cm
Measurements taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Marks and inscriptions
  • 'HOLIDAYS / AFLOAT / LONDON & NORTH / EASTERN RAILWAY / ILLUSTRATED / LITERATURE AND / FULL INFORMATION / FROM ANY L.N.E.R / OFFICE OR AGENCY' (Lettered in white in bottom-right corner of sheet.)
  • 'PUBLISHED BY THE LONDON AND NORTH-EASTERN RAILWAY PRINTED IN ENGLAND PRINTED BY THE AVENUE PRESS, LONDON, W.C.2' (Lettered along bottom edge of sheet.)
  • 'Freda Lingstrom,' (Signature in green, in top-left corner of central image.)
  • 'BROADS' (Lettered in white across top of design.)
Credit line
Given by the London and North Eastern Railway Co., Ltd.
Subjects depicted
Holiday
Sailing Boats
Place depicted
The Broads
Summary
Frida Lingstrom had a very successful career in television after initially working as a freelance graphic designer from 1922. Her first clients were various railway companies including the London & North Eastern Railway, the Underground Group and the Norwegian state railway. In 1950, along with her partner, Maria Bird, she created Andy Pandy. This was followed up rapidly by The Flowerpot Men and other hit shows which led to her appointment as director of BBC Children's Television in 1951, a post she held until 1956. After the BBC she continued to write books for children and lived in Westerham, Kent until the age of 95.
Associated object
E.646-1923
Bibliographic references
  • Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
  • Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1926, London: Board of Education, 1927.
Other number
25/C12 - V&A microfiche
Collection
Prints, Drawings & Paintings Collection
Accession number
E.1996-1926

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Record createdJune 30, 2009
Record URL
https://collections.vam.ac.uk/item/O761292/broads-holidays-afloat-poster-lingstrom-freda/
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