Heineken. Refreshes the parts other beers cannot reach
Poster
1976 (printed)
1976 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster advertising Heineken beer. In UK advertising, irony is important. The British think that they have the ability to mock themselves, which implies inner security and a sense of belonging. This highly successful and long-running campaign for Heineken, with its famous copy line, was launched in the 1970s.
Object details
| Categories | |
| Object type | |
| Title | Heineken. Refreshes the parts other beers cannot reach (assigned by artist) |
| Materials and techniques | Colour offset lithograph on paper |
| Brief description | Terry, Mike and Waldie, Heineken. Refreshes the parts other beers cannot reach. [Flowering hat ] |
| Physical description | Poster |
| Dimensions |
|
| Credit line | Given by Portland Outdoor Advertising Ltd. Reproduced courtesy of Heineken/Lowe-Howard Spink |
| Subjects depicted | |
| Summary | This is a poster advertising Heineken beer. In UK advertising, irony is important. The British think that they have the ability to mock themselves, which implies inner security and a sense of belonging. This highly successful and long-running campaign for Heineken, with its famous copy line, was launched in the 1970s. |
| Collection | |
| Accession number | E.365-1982 |
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| Record created | March 5, 2003 |
| Record URL |
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