New Born Baby (Giusy)

Poster
1991 (printed)
New Born Baby (Giusy) thumbnail 1
Image of Gallery in South Kensington
On display at V&A South Kensington
Prints & Drawings Study Room, level C
Artist/Maker
Place Of Origin

This is a poster for the clothing company Benetton. Benetton has used ‘global issues’ in its posters since the 1980s. It sees campaigns both as a means of advertising and as a focus for discussing the principal social and political issues of our time. Through their universal impact, the campaigns win the attention of the public and stand out from the general mass of media images. This makes for successful advertising. But their publicity attracts both controversy and acclaim, the latter in the form of advertising prizes. The public response to Benetton varies from country to country. This image, for example, had to be withdrawn rapidly in some countries.


object details
Categories
Object Type
Materials and Techniques
Colour offset lithograph on paper
Brief Description
Benetton poster - new born baby
Physical Description
Poster
Dimensions
  • Height: 299mm
  • Width: 422mm
Credit line
Given by Benetton. Copyright Oliviero Toscani/United Colors of Benetton
Subjects depicted
Summary
This is a poster for the clothing company Benetton. Benetton has used ‘global issues’ in its posters since the 1980s. It sees campaigns both as a means of advertising and as a focus for discussing the principal social and political issues of our time. Through their universal impact, the campaigns win the attention of the public and stand out from the general mass of media images. This makes for successful advertising. But their publicity attracts both controversy and acclaim, the latter in the form of advertising prizes. The public response to Benetton varies from country to country. This image, for example, had to be withdrawn rapidly in some countries.
Collection
Accession Number
E.2168-1997

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record createdMarch 4, 2003
Record URL