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Par Le Plan Marshall

Poster
1950 (printed)
Artist/Maker
Place of origin

The Marshall Plan, announced in 1947, was a programme of American aid for the devastated countries of Europe at the end of the Second World War, but it was also a way of inhibiting the spread of Soviet-style Communism from the east across the continent. Gaston van den Eynde drew on a simple metaphor to express the purpose of the Plan in his poster, representing it as a solid wooden stake supporting a young, blossoming tree.

Object details

Categories
Object type
TitlePar Le Plan Marshall (generic title)
Materials and techniques
Colour offset lithograph
Brief description
'Par Le Plan Marshall'. Poster designed by Gaston van den Eynde advertising the Marshall Plan. Colour offset lithograph, 1950.
Physical description
Portrait format poster. Overall blue ground - the sky with three small clouds. Leaning into it, at a left to right diagonal, a blossoming cherry tree, bound to a supporting wooden stake with bands decorated with the flags of different nations. Captioned in French diagonally across the bottom of the image.
Dimensions
  • Sheet height: 70.5cm
  • Sheet width: 51.4cm
Dimensions taken from Victoria & Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1952. London: HMSO, 1963.
Production typeMass produced
Marks and inscriptions
  • 'Lithography By Mouton Cy. The Hague Gaston van den Eynde' (Lettered with printer's and designer's names)
  • 'Par Le Plan Marshall / Cooperation Intereuropeenne Pour Un Niveau De Vie Plus Eleve' (Lettered)
Credit line
Given by the Editor of Modern Publicity
Production
Reason For Production: Commission
Subjects depicted
Summary
The Marshall Plan, announced in 1947, was a programme of American aid for the devastated countries of Europe at the end of the Second World War, but it was also a way of inhibiting the spread of Soviet-style Communism from the east across the continent. Gaston van den Eynde drew on a simple metaphor to express the purpose of the Plan in his poster, representing it as a solid wooden stake supporting a young, blossoming tree.
Bibliographic references
  • Crowley, David and Jane Pavitt, Cold War Modern: Design 1945-1970, London: V&A Publishing, 2008.
  • Victoria & Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1952. London: HMSO, 1963.
Collection
Accession number
E.1900-1952

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Record createdMarch 4, 2003
Record URL
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