First thing every morning renew your health with Eno's "Fruit Salt"
Poster
1927 (printed)
1927 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster for Eno’s ‘Fruit Salt’. Ashley Havinden (1903-1973) joined a leading London advertising agency, W. S. Crawford, in 1921 as a junior trainee layout man. Within two years he was an art director and in 1929 a member of the Board. Instead of working in the Studio, Havinden was allowed to form a team with the young account executive Margaret Sangster and, in 1924, the copywriter G. H. Saxon Mills. They endorsed the ideas of the Bauhaus, such as the use of asymmetry and white space as part of a dynamic composition. In 1927 the team devised a campaign for Eno’s Fruit Salt. The imagery used in both poster and press advertisements depicted three horsemen whose lances carried banners bearing the copy. The asymmetrical layout created a dynamic yet united design. The sense of movement suggested the beneficial effect of the product on health.
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Object details
| Categories | |
| Object type | |
| Title | First thing every morning renew your health with Eno's "Fruit Salt" (assigned by artist) |
| Materials and techniques | Colour lithograph on paper |
| Brief description | 'Renew Your Health With Eno’s “Fruit Salt”'. Colour lithograph poster with a stylised design of three men on horseback carrying banners of the poster text. Designed by Ashley Havinden. Printed by Haycock, Cadle & Graham Ltd.. Great Britain. 1927. |
| Physical description | 'Renew Your Health With Eno’s “Fruit Salt”'. Colour lithograph poster with a stylised design of three men on horseback carrying banners of the poster text. The nearest rider is coloured in black, with the text of his banner in black and green; the middle rider and his banner is all in red; the furthest rider and his banner is all in orange. All is set against a pale ground. Signed and dated, in red, in the lower-right corner of the design. |
| Dimensions |
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| Marks and inscriptions |
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| Credit line | Given by the artist |
| Subjects depicted | |
| Summary | This is a poster for Eno’s ‘Fruit Salt’. Ashley Havinden (1903-1973) joined a leading London advertising agency, W. S. Crawford, in 1921 as a junior trainee layout man. Within two years he was an art director and in 1929 a member of the Board. Instead of working in the Studio, Havinden was allowed to form a team with the young account executive Margaret Sangster and, in 1924, the copywriter G. H. Saxon Mills. They endorsed the ideas of the Bauhaus, such as the use of asymmetry and white space as part of a dynamic composition. In 1927 the team devised a campaign for Eno’s Fruit Salt. The imagery used in both poster and press advertisements depicted three horsemen whose lances carried banners bearing the copy. The asymmetrical layout created a dynamic yet united design. The sense of movement suggested the beneficial effect of the product on health. |
| Associated object | E.503-1929 (Duplicate) |
| Bibliographic references |
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| Other number | 18/A6 - V&A microfiche |
| Collection | |
| Accession number | CIRC.456-1971 |
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| Record created | March 4, 2003 |
| Record URL |
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