My Goodness My Guinness
Poster
ca. 1939 (printed)
ca. 1939 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster advertising Guinness. John Gilroy (1898-1985) invented many memorable Guinness characters. Perhaps the most popular of these were those in his zoo-keeper series (from 1935), which he created after a visit to Bertram Mills’s Circus. He depicted himself as the zoo-keeper. These humorous posters were successful ‘reminder’ advertising, that ‘Guinness is good for you’. They continued into the 1950s.
Object details
| Categories | |
| Object type | |
| Title | My Goodness My Guinness (assigned by artist) |
| Materials and techniques | Colour lithograph on paper |
| Brief description | 'My Goodness My Guinness' [ostrich design]. Colour lithograph poster, one of a series advertising the product of Arthur Guinness Son & Co. Ltd.. Designed by John Gilroy. Great Britain. 1936. |
| Physical description | 'My Goodness My Guinness' [ostrich design]. Colour lithograph poster, one of a series advertising the product of Arthur Guinness Son & Co. Ltd.. Signed. |
| Dimensions |
|
| Marks and inscriptions | Signed. |
| Credit line | Given by Ogilvy Benson & Mather Ltd |
| Subjects depicted | |
| Summary | This is a poster advertising Guinness. John Gilroy (1898-1985) invented many memorable Guinness characters. Perhaps the most popular of these were those in his zoo-keeper series (from 1935), which he created after a visit to Bertram Mills’s Circus. He depicted himself as the zoo-keeper. These humorous posters were successful ‘reminder’ advertising, that ‘Guinness is good for you’. They continued into the 1950s. |
| Bibliographic reference | Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1 |
| Other number | 16/A5 - V&A microfiche |
| Collection | |
| Accession number | E.152-1973 |
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| Record created | March 3, 2003 |
| Record URL |
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