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Image of Gallery in South Kensington
On display at V&A South Kensington
Request to view at the Prints & Drawings Study Room, level C

Now

Poster
1963 (published)
Artist/Maker
Place Of Origin

Danny Lyon was only twenty years of age when he began campaigning on behalf of the American Civil Rights Movement. He took several photographs between 1962 and 1964 that were used for campaign posters across the United States. After a number of years of heightened protest, the single word Now had come to be a powerful demand for civil rights in America in the early 1960s.


object details
Categories
Object Type
Materials and Techniques
Offset lithgraph
Brief Description
'Now', poster produced for the Student Nonviolent Cordinating Commitee, photograph by Danny Lyon; Atlanta, 1963
Physical Description
Portrait format poster printed in monochrome from photographic image of group of black people, principally, to foreground, two young men, facing camera, the one on the right has a raised arm reaching up to the lettering NOW in top right corner of image. Below the image lettering STUDENT NON VIOLENT COORDINATING COMMITTEE etc.
Dimensions
  • Sheet height: 561mm
  • Sheet width: 356mm
Production typeMass produced
Marks and Inscriptions
Danny Lyon Lincoln Lithograph Company (Makers's mark; lower margin; lithography)
Gallery Label
The single word ‘Now’ conveys the urgency of the American civil rights movement. Here it is combined with Danny Lyon’s image of the 1963 March on Washington, where Martin Luther King gave his ‘I Have a Dream’ speech. The intimate portrait of these two peaceful protestors provides a powerful image of black youth and their struggle for equality. A World to Win, galleries 88a and 90 (1 May to 2nd Nov 2014)(01/05/2014)
Production
Attribution note: This was one of a number of posters produced by Danny Lyon for the Student Nonviolent Coordinating Committee between 1962 and 1964

Reason For Production: Private
Subjects depicted
Place Depicted
Summary
Danny Lyon was only twenty years of age when he began campaigning on behalf of the American Civil Rights Movement. He took several photographs between 1962 and 1964 that were used for campaign posters across the United States. After a number of years of heightened protest, the single word Now had come to be a powerful demand for civil rights in America in the early 1960s.
Collection
Accession Number
E.2740-1995

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record createdFebruary 28, 2003
Record URL