It is the intense freshness of the finest ingredients combined with fresh cream that is essentially Häagen-Dazs
Poster
1991 (printed)
1991 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster advertising Häagen-Dazs ice cream for Grand Metropolitan Foods Ltd. Initial research revealed that people described eating this brand of ice cream as a sensual, almost sexual experience. This influenced the advertising campaign, which aimed to associate pleasure with the product.
Object details
| Categories | |
| Object type | |
| Title | It is the intense freshness of the finest ingredients combined with fresh cream that is essentially Häagen-Dazs (assigned by artist) |
| Materials and techniques | Offset lithograph printed in black and brown on paper |
| Brief description | Poster for Haagen-Dazs ice cream. Great Britain, 1991. |
| Physical description | Poster |
| Dimensions |
|
| Credit line | Given by Bartle Bogle Hegarty. Reproduced courtesy of Häagen-Dazs |
| Subjects depicted | |
| Summary | This is a poster advertising Häagen-Dazs ice cream for Grand Metropolitan Foods Ltd. Initial research revealed that people described eating this brand of ice cream as a sensual, almost sexual experience. This influenced the advertising campaign, which aimed to associate pleasure with the product. |
| Collection | |
| Accession number | E.874-1997 |
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| Record created | February 26, 2003 |
| Record URL |
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