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Claire Waldoff

Poster
1920-1933 (issued)
Artist/Maker
Parlophone (issuer)
Rewald, Hans (illustrator)
Place of origin
Germany (issued)

Offset lithograph poster advertising recordings by Claire Waldoff on the Parlophon and Odeon record labels. The design is centred around a 'not entirely flattering' caricature of Waldoff's face, against a yellow ground.

Object details

Categories
Printed Pages & Sheets
Advertising
Entertainment & Leisure
Caricatures & Cartoons
Posters
Music
Object type
Poster
TitleClaire Waldoff
Materials and techniques
Offset lithography
Printing Ink
Offset Lithography
Brief description
Poster advertising recordings by Claire Waldoff on the Parlophon and Odeon record labels. Offset lithograph print. Illustration by Hans Rewald. Germany. 1920-1933.
Physical description
Offset lithograph poster advertising recordings by Claire Waldoff on the Parlophon and Odeon record labels. The design is centred around a 'not entirely flattering' caricature of Waldoff's face, against a yellow ground.
Dimensions
  • Height: 140.3cm
  • Width: 95.9cm
Dimensions taken from: Edge, Kevin. The Art of Selling Songs : Graphics for the Music Business, 1690-1990. London : Futures Publications, 1991.
Marks and inscriptions
  • Claire / Waldoff / jtzt / nur / auf / PARLOPHON - / und ODEON - / Platten (As part of design.)
  • H.Rewald (Name of illustrator, to right of image.)
Object history
In contrast with the naturalistic portrait of Clara Butt (see poster E.460-1916), illustrator Rewald has here chosen to communicate the personality of Waldoff and advertise her recordings on Parlophon and Odeon in a manner just short of unflattering caricature.
Production
After the German Nazis won the 1933 elections and Hitler came to power, Waldoff's success came to an end.
Subjects depicted
Portrait
Singer
Woman
Waldoff, Claire
Bibliographic references
  • Edge, Kevin. The Art of Selling Songs : Graphics for the Music Business, 1690-1990. London : Futures Publications, 1991.
  • Victoria & Albert Museum Department of Prints and Drawings and Department of Paintings, Accessions 1932. London: HMSO, 1933
Collection
Prints, Drawings & Paintings Collection
Accession number
E.359-1932

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Record createdJune 30, 2009
Record URL
https://collections.vam.ac.uk/item/O746560/claire-waldoff-poster-rewald-hans/
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