You don't have to be Jewish to love Levy's real Jewish Rye
Poster
1967 (printed)
1967 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster advertising rye bread. The poster is characteristic of Doyle Dane Bernbach’s ‘New Advertising’, with its short, disarming headline and simple photograph with no unnecessary settings. Bernbach believed that provocation and humour resulted in the most effective advertising, and that this was most successfully achieved when the copywriter and art director collaborated closely.
Object details
| Categories | |
| Object type | |
| Title | You don't have to be Jewish to love Levy's real Jewish Rye (assigned by artist) |
| Materials and techniques | Colour offset lithograph on paper |
| Brief description | 'You don't have to be Jewish to love Levy's'; re-issue of a poster first issued in 1967; America, ca.1967. |
| Physical description | Poster |
| Dimensions |
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| Credit line | Given by Mr Jack Rennert |
| Subjects depicted | |
| Summary | This is a poster advertising rye bread. The poster is characteristic of Doyle Dane Bernbach’s ‘New Advertising’, with its short, disarming headline and simple photograph with no unnecessary settings. Bernbach believed that provocation and humour resulted in the most effective advertising, and that this was most successfully achieved when the copywriter and art director collaborated closely. |
| Collection | |
| Accession number | E.307-1973 |
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| Record created | February 17, 2003 |
| Record URL |
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