Study and love
Poster
ca. 1975 (printed)
ca. 1975 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster that the Olivetti Corporation of Japan issued for the Valentine typewriter. In 1969 Ettore Sottsass designed the Valentine portable typewriter specifically for the youth market. The posters depicted the machine being used outdoors, such as on the beach, as well as in the privacy of the home. The Valentine was ‘invented for use any place except in the office . . . to keep amateur poets company on quiet Sundays in the country or to provide a highly coloured object on a table in a studio apartment. An anti-machine machine . . .’.
Object details
| Categories | |
| Object type | |
| Title | Study and love (assigned by artist) |
| Materials and techniques | Colour offset lithograph on paper |
| Brief description | Poster by Tadaaki Kanasashi advertising Olivetti entitled 'Study and love'. Japan, ca. 1975. |
| Physical description | Poster depicting a woman sleeping at a red typewriter with her fingers on the keys. A second figure is seated behind her, with a mountainous landscape in purple in the background. |
| Dimensions |
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| Credit line | Given by Felix Gluck, Editor of Modern Publicity. |
| Subjects depicted | |
| Summary | This is a poster that the Olivetti Corporation of Japan issued for the Valentine typewriter. In 1969 Ettore Sottsass designed the Valentine portable typewriter specifically for the youth market. The posters depicted the machine being used outdoors, such as on the beach, as well as in the privacy of the home. The Valentine was ‘invented for use any place except in the office . . . to keep amateur poets company on quiet Sundays in the country or to provide a highly coloured object on a table in a studio apartment. An anti-machine machine . . .’. |
| Collection | |
| Accession number | E.1528-1979 |
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| Record created | February 17, 2003 |
| Record URL |
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