Keep Smiling. Guinness Is Good For You thumbnail 1
Not currently on display at the V&A

Keep Smiling. Guinness Is Good For You

Poster
c.1939-45 (issued)
Artist/Maker
Place Of Origin

This is a poster advertising Guinness. After teaching at the Royal College of Art, John Gilroy (1898-1985) became an in-house designer for the advertising agent S. H. Benson. In 1929 he began his famous Guinness campaigns, collaborating with the copywriter Robert Bevan and art director Dicky Richards.


object details
Categories
Object Type
Materials and Techniques
Colour lithograph on paper
Brief Description
'Keep Smiling. Guinness is Good For You'. Colour lithograph poster, one of a series advertising the product of Arthur Guinness Son & Co. Ltd.. Probably designed by John Gilroy. First issued in 1936 and adapted for the Second World War. Great Britain. ca.1939-45.
Physical Description
'Keep Smiling. Guinness is Good For You'. Colour lithograph poster, one of a series advertising the product of Arthur Guinness Son & Co. Ltd..
Dimensions
  • Height: 1530mm
  • Width: 1023mm
Credit line
Given by Ogilvy Benson & Mather Ltd. Copyright Guinness Brewing Worldwide Ltd
Production
The design was first issued in 1936 and was adapted for the Second World War.
Subjects depicted
Summary
This is a poster advertising Guinness. After teaching at the Royal College of Art, John Gilroy (1898-1985) became an in-house designer for the advertising agent S. H. Benson. In 1929 he began his famous Guinness campaigns, collaborating with the copywriter Robert Bevan and art director Dicky Richards.
Bibliographic Reference
Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other Number
16/A11 - V&A microfiche
Collection
Accession Number
E.131-1973

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record createdFebruary 14, 2003
Record URL