Keep Smiling. Guinness Is Good For You
Poster
c.1939-45 (issued)
c.1939-45 (issued)
| Artist/Maker | |
| Place of origin |
This is a poster advertising Guinness. After teaching at the Royal College of Art, John Gilroy (1898-1985) became an in-house designer for the advertising agent S. H. Benson. In 1929 he began his famous Guinness campaigns, collaborating with the copywriter Robert Bevan and art director Dicky Richards.
Object details
| Categories | |
| Object type | |
| Title | Keep Smiling. Guinness Is Good For You (assigned by artist) |
| Materials and techniques | Colour lithograph on paper |
| Brief description | 'Keep Smiling. Guinness is Good For You'. Colour lithograph poster, one of a series advertising the product of Arthur Guinness Son & Co. Ltd.. Probably designed by John Gilroy. First issued in 1936 and adapted for the Second World War. Great Britain. ca.1939-45. |
| Physical description | 'Keep Smiling. Guinness is Good For You'. Colour lithograph poster, one of a series advertising the product of Arthur Guinness Son & Co. Ltd.. |
| Dimensions |
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| Credit line | Given by Ogilvy Benson & Mather Ltd |
| Production | The design was first issued in 1936 and was adapted for the Second World War. |
| Subjects depicted | |
| Summary | This is a poster advertising Guinness. After teaching at the Royal College of Art, John Gilroy (1898-1985) became an in-house designer for the advertising agent S. H. Benson. In 1929 he began his famous Guinness campaigns, collaborating with the copywriter Robert Bevan and art director Dicky Richards. |
| Bibliographic reference | Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1 |
| Other number | 16/A11 - V&A microfiche |
| Collection | |
| Accession number | E.131-1973 |
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| Record created | February 14, 2003 |
| Record URL |
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