Rose of Persia
Poster
1899 (made)
1899 (made)
| Artist/Maker | |
| Place of origin |
Subjects Depicted
Richard D’Oyly Carte employed Dudley Hardy to design posters for his theatre productions at the Savoy Theatre. This poster design was for the comic opera Rose of Persia, which featured a plot centred on dancing girls and thick with mistaken identities and disguises. It played at the Savoy in 1899 and was a great success, focussing more heavily on dance than other comic operas.
People
Dudley Hardy made his name originally as a painter and illustrator. His bold venture into poster design in the 1890s gave him scope for all sorts of unconventional ideas. Although he was influenced by designers of the French 'artistic' poster, such as Jules Cheret, he developed a characteristically English approach with his simplified style and integrated lettering. After his initial success with a poster nicknamed 'The Yellow Girl', advertising the To-Day magazine, many of his earliest posters were commissioned for theatrical productions by the well-known firm of publishers Waterlow & Sons.
Design & Designing
Poster magazine praised the clarity of outline and colour schemes in Hardy’s work and described him as a pioneer of the 'artistic' poster. Hardy gave his views on design in an interview with the same magazine in December 1899: 'both from the artistic and commercial point of view, [posters] should be as simple and striking as possibly; very little background, very little detail, a bold, striking line which will arrest the eye of the passer-by.'
Richard D’Oyly Carte employed Dudley Hardy to design posters for his theatre productions at the Savoy Theatre. This poster design was for the comic opera Rose of Persia, which featured a plot centred on dancing girls and thick with mistaken identities and disguises. It played at the Savoy in 1899 and was a great success, focussing more heavily on dance than other comic operas.
People
Dudley Hardy made his name originally as a painter and illustrator. His bold venture into poster design in the 1890s gave him scope for all sorts of unconventional ideas. Although he was influenced by designers of the French 'artistic' poster, such as Jules Cheret, he developed a characteristically English approach with his simplified style and integrated lettering. After his initial success with a poster nicknamed 'The Yellow Girl', advertising the To-Day magazine, many of his earliest posters were commissioned for theatrical productions by the well-known firm of publishers Waterlow & Sons.
Design & Designing
Poster magazine praised the clarity of outline and colour schemes in Hardy’s work and described him as a pioneer of the 'artistic' poster. Hardy gave his views on design in an interview with the same magazine in December 1899: 'both from the artistic and commercial point of view, [posters] should be as simple and striking as possibly; very little background, very little detail, a bold, striking line which will arrest the eye of the passer-by.'
Object details
| Categories | |
| Object type | |
| Title | Rose of Persia (generic title) |
| Materials and techniques | colour lithography |
| Brief description | 'The Rose Of Persia'. Colour lithograph poster advertising a production by the D’Oyly Carte Opera Company of the comic opera by B Hook. Designed by Dudley Hardy. London, England. 1899. |
| Physical description | 'The Rose Of Persia'. Colour lithograph poster advertising a production by the D’Oyly Carte Opera Company of the comic opera by B Hook. The design features a dancing girl with red hair, dressed in white bloomers, dress, shoes and a blue belt, in a painterly style against a blue background with a white and green frame. Signed. |
| Dimensions |
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| Marks and inscriptions |
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| Gallery label |
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| Credit line | Given by Norman B. Stone |
| Historical context | The comic opera 'The Rose Of Persia' was written by B Hook, with music by A Sullivan. It was first produced at the Savoy Theatre, London, 29 November 1899. |
| Subjects depicted | |
| Association | |
| Summary | Subjects Depicted Richard D’Oyly Carte employed Dudley Hardy to design posters for his theatre productions at the Savoy Theatre. This poster design was for the comic opera Rose of Persia, which featured a plot centred on dancing girls and thick with mistaken identities and disguises. It played at the Savoy in 1899 and was a great success, focussing more heavily on dance than other comic operas. People Dudley Hardy made his name originally as a painter and illustrator. His bold venture into poster design in the 1890s gave him scope for all sorts of unconventional ideas. Although he was influenced by designers of the French 'artistic' poster, such as Jules Cheret, he developed a characteristically English approach with his simplified style and integrated lettering. After his initial success with a poster nicknamed 'The Yellow Girl', advertising the To-Day magazine, many of his earliest posters were commissioned for theatrical productions by the well-known firm of publishers Waterlow & Sons. Design & Designing Poster magazine praised the clarity of outline and colour schemes in Hardy’s work and described him as a pioneer of the 'artistic' poster. Hardy gave his views on design in an interview with the same magazine in December 1899: 'both from the artistic and commercial point of view, [posters] should be as simple and striking as possibly; very little background, very little detail, a bold, striking line which will arrest the eye of the passer-by.' |
| Bibliographic references |
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| Other number | 17/B8 - V&A microfiche |
| Collection | |
| Accession number | E.3304-1932 |
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| Record created | June 30, 2009 |
| Record URL |
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