"Force". The wheat-malt cereal
Poster
ca. 1903 (printed)
ca. 1903 (printed)
| Artist/Maker | |
| Place of origin |
This is a poster advertising the breakfast cereal ‘Force’. The brand character Sunny Jim was first conceived by Minnie Maud Hanff and Dorothy Ficken for the advertising agent Earnest Elmo Calkins. Brand characters on huge billboard posters were increasingly used in the years around 1900 to promote highly competitive mass-produced goods such as soap and cereals. Sunny Jim met with immediate success, becoming a well-known household character in the USA and UK. He reached the height of his popularity in the 1930s.
Object details
| Categories | |
| Object type | |
| Title | "Force". The wheat-malt cereal (assigned by artist) |
| Materials and techniques | Colour lithograph on paper |
| Brief description | Poster advertising "Force", the wheat-malt cereal, printed by the American Litho. Co. New York, ca. 1910. |
| Physical description | Poster |
| Dimensions |
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| Marks and inscriptions |
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| Credit line | Given by Ogilvy Benson & Mather Ltd |
| Subjects depicted | |
| Summary | This is a poster advertising the breakfast cereal ‘Force’. The brand character Sunny Jim was first conceived by Minnie Maud Hanff and Dorothy Ficken for the advertising agent Earnest Elmo Calkins. Brand characters on huge billboard posters were increasingly used in the years around 1900 to promote highly competitive mass-produced goods such as soap and cereals. Sunny Jim met with immediate success, becoming a well-known household character in the USA and UK. He reached the height of his popularity in the 1930s. |
| Collection | |
| Accession number | E.56-1973 |
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| Record created | February 13, 2003 |
| Record URL |
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