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East Coast Frolics

Poster
ca.1932-33 (issued)
Artist/Maker
London and North Eastern Railway (issuer)
Newbould, Frank (artist)
Place of origin
Great Britain (issued)

Colour lithograph poster advertising the London and North Eastern Railway. The design depicts a dolphin (with a fish by its side) leaping from the water to head a pink and white beach ball.

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read Selling the seaside – British holiday posters For over a century, we've flocked to the coast in search of sun, sand and sea – the essential ingredients for a summer holiday. Explore the pleasures and pastimes of the British seaside through these classic posters, charting the history of holidays at home.

Object details

Categories
Posters
Transport
Prints
Advertising
Entertainment & Leisure
Anthropomorphism
Object type
Poster
Titles
  • East Coast Frolics (series title)
  • 'The Drier Side' scores again
Materials and techniques
Colour lithograph
Paper
Ink
Colour Lithography
Brief description
'East Coast Frolics. No. 5 'The Drier Side' scores again'. Colour lithograph poster showing a dolphin leaping from the water to head a beach ball. Designed by Frank Newbould and issued by the London and North Eastern Railway, Great Britain, ca.1932-33.
Physical description
Colour lithograph poster advertising the London and North Eastern Railway. The design depicts a dolphin (with a fish by its side) leaping from the water to head a pink and white beach ball.
Dimensions
  • Height: 101.2cm
  • Width: 124.6cm
  • Sheet height: 1260mm
  • Sheet width: 1007mm
Measurements taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Marks and inscriptions
  • Signed.
  • 'East Coast / frolics' (Lettered in yellow at the bottom of the image, as part of the design.)
  • 'TRAVEL CHEAPLY by L.N.E.R.' (Lettered along the bottom edge of the sheet.)
Credit line
Given by the London and North Eastern Railway Co.
Subjects depicted
Dolphin
Fish
Beach Ball
Associated objects
Bibliographic references
  • Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
  • Victoria and Albert Museum, Department of Engraving, Illustration and Design & Department of Paintings, Accessions 1933, London: Printed under the Authority of the Board of Education 1934
Other numbers
  • No. 5 - series number
  • 28/F2 - V&A microfiche
Collection
Prints, Drawings & Paintings Collection
Accession number
E.320-1933

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Record createdJune 30, 2009
Record URL
https://collections.vam.ac.uk/item/O742907/east-coast-frolics-poster-newbould-frank/
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