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Not currently on display at the V&A

Rowntree's Elect Cocoa

Poster
1896 (printed)
Artist/Maker
Place of origin

This is a poster for Rowntree’s cocoa. James Pryde (1866-1941) and William Nicholson (1872-1949) were primarily fine artists. But between 1894 and 1896, under the name of ‘The Beggarstaffs’, they also designed posters as a source of income. They were initially inspired by the French artists Jules Chéret (1836-1932) and Toulouse-Lautrec (1864-1901), and also by English artists such as Dudley Hardy (1867-1922). For them, poster design was an artistic challenge. They devised an innovative technique for it using collage and stencils to produce large, simple, bold compositions. Their agent, the Artistic Supply Company, advised them to design for Rowntree’s this successful speculative poster with its conspicuously minimal copy.


Object details

Categories
Object type
TitleRowntree's Elect Cocoa (assigned by artist)
Materials and techniques
Colour lithograph on paper
Brief description
'Rowntree's Elect Cocoa'; Poster advertising cocoa made by Rowntree's; Depicting three men and a tea cup; Colour lithograph; Design by Beggarstaff Brothers; Great Britain; 1896.
Physical description
Poster advertising cocoa made by Rowntree's; Depicting three men and a tea cup alongside the text 'Rowntree's Elect Cocoa'; Colour lithograph on paper; Signed.
Dimensions
  • Height: 4000mm
  • Width: 3000mm
  • From catalogue (see notes) height: 390.2cm
  • From catalogue (see notes) width: 293.7cm
Second set of dimensions taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Marks and inscriptions
  • 'Rowntree's / Elect / Cocoa' (Text as part of design.)
  • Signed.
Credit line
Given by William Nicholson
Subjects depicted
Summary
This is a poster for Rowntree’s cocoa. James Pryde (1866-1941) and William Nicholson (1872-1949) were primarily fine artists. But between 1894 and 1896, under the name of ‘The Beggarstaffs’, they also designed posters as a source of income. They were initially inspired by the French artists Jules Chéret (1836-1932) and Toulouse-Lautrec (1864-1901), and also by English artists such as Dudley Hardy (1867-1922). For them, poster design was an artistic challenge. They devised an innovative technique for it using collage and stencils to produce large, simple, bold compositions. Their agent, the Artistic Supply Company, advised them to design for Rowntree’s this successful speculative poster with its conspicuously minimal copy.
Associated objects
Bibliographic references
  • Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
  • Victoria and Albert Museum, Department of Engraving, Illustration and Design and Department of Paintings, Accessions 1927, London: Board of Education, 1928.
Collection
Accession number
E.1209-1927

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Record createdFebruary 8, 2003
Record URL
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