Cirio
Poster
1923 (printed)
1923 (printed)
Artist/Maker | |
Place of origin |
This is a poster for Cirio food products. Branding represents the first phase of advertising. Many early examples can be found before 1800, mostly in the form of the name of the producer or retailer. In this later example, the manufacturer wished the name Cirio to be associated with the good quality of a range of tinned and preserved fruits and vegetables. The range was distributed in the home market and abroad. Manufacturers have produced numerous brand names in order to target different markets since the 19th century.
Object details
Categories | |
Object type | |
Title | Cirio (assigned by artist) |
Materials and techniques | Colour lithograph on paper |
Brief description | Poster by Leonetto Cappiello advertising Cirio products, from an exhibition of the artist's work at the Devambez Atelier, Paris. Italian, 1923. |
Physical description | Poster |
Dimensions |
|
Credit line | Given by Ogilvy Benson & Mather Ltd |
Subject depicted | |
Summary | This is a poster for Cirio food products. Branding represents the first phase of advertising. Many early examples can be found before 1800, mostly in the form of the name of the producer or retailer. In this later example, the manufacturer wished the name Cirio to be associated with the good quality of a range of tinned and preserved fruits and vegetables. The range was distributed in the home market and abroad. Manufacturers have produced numerous brand names in order to target different markets since the 19th century. |
Collection | |
Accession number | E.86-1973 |
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Record created | February 8, 2003 |
Record URL |
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