Not currently on display at the V&A

Andaz (1949)

Indian Film Hoarding
1980s (made)
Artist/Maker
Place of origin

A major musical hit, the film looks at the conflict between traditional and modern values and ends with the heroine, who lives a modern lifestyle, being jailed for murder. This design focuses on the three major stars, Dilip Kumar, Nargis and Raj Kapoor, and the placing of the faces in profile overlapping each other gives a particularly striking effect. The distinction between the two male characters is depicted through their clothes with the playboy shown wearing a bow tie.


Object details

Categories
Object type
Titles
  • Andaz (1949)
  • A Matter of Style
Materials and techniques
Lithograph on paper
Brief description
Indian film hoarding for the film 'Andaz' (1949), printed on paper in Madras, 1980s.
Physical description
This is a simple design which focuses on the star portraits, Dilip Kumar, Nargis and Raj Kapoor. They are depicted in profile and overlapping each other giving a particularly striking effect. The distinction between the two male characters is depicted through their clothes with the playboy shown wearing a bow tie.
Dimensions
  • Height: 150cm
  • Width: 307cm
Production typeMass produced
Gallery label
A major musical hit, the film looks at the conflict between traditional and modern values and ends with the heroine, who lives a modern lifestyle, being jailed for murder. This design focuses on the three major stars, Dilip Kumar, Nargis and Raj Kapoor, and the placing of the faces in profile overlapping each other gives a particularly striking effect. The distinction between the two male characters is depicted through their clothes with the playboy shown wearing a bow tie.
Credit line
Given by Mehboob Productions (Private) Ltd., Mumbai, India
Summary
A major musical hit, the film looks at the conflict between traditional and modern values and ends with the heroine, who lives a modern lifestyle, being jailed for murder. This design focuses on the three major stars, Dilip Kumar, Nargis and Raj Kapoor, and the placing of the faces in profile overlapping each other gives a particularly striking effect. The distinction between the two male characters is depicted through their clothes with the playboy shown wearing a bow tie.
Associated object
Bibliographic reference
Rachel Dwyer & Divia Patel, Cinema India: The Visual Culture of the Hindi Film, Reaktion Press, 2002
Collection
Accession number
IS.13-2001

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Record createdJanuary 7, 2003
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