Games was appointed ‘Official War Poster Artist’ in 1942 and remains the only person to have ever received this title. He designed around 100 posters for the army, as well as maps and insignias between 1940 and 1945. His work was almost entirely praised until the production of this series. Churchill demanded it be removed from the 'Poster Design in Wartime Britain' exhibition at Harrods in 1943, feeling the bombed building and sickly child made Britain look defeated. The vision of the future comes in the shape of the Modernist Finsbury Health Centre which interestingly, already existed pre-war. It was unveiled in 1938 by Russian-British architect, Berthold Lubetkin.