Request to view

This object can be requested via email from the Prints & Drawings Study Room

Image of Gallery in South Kensington

We don’t have an image of this object online yet.

More about images

V&A Images may have a photograph that we can’t show online, but it may be possible to supply one to you. Email us at vaimages@vam.ac.uk for guidance about fees and timescales, quoting the accession number: E.373-1964

Yes I smoke!

Poster
1962-63 (issued)
Artist/Maker
Ministry of Health (issuer)
Mount, (Edward) Reginald (artist)
Place of origin
Great Britain (issued)

Colour offset lithograph anti-smoking poster, showing the outline of a sheep holding a cigarette in its mouth, against a green ground. Lettered with the message 'Yes I smoke! But then I'm just another sheep…what about you?'. Signed 'Reginald Mount'.

Object details

Categories
Prints
Health
Posters
Object type
Poster
TitleYes I smoke!
Materials and techniques
Colour offset lithograph
Colour Offset Lithography
Brief description
'Yes I smoke!'. Colour offset lithograph anti-smoking poster. Designed by (Edward) Reginald Mount and issued by the Ministry of Health, Great Britain, 1962-3.
Physical description
Colour offset lithograph anti-smoking poster, showing the outline of a sheep holding a cigarette in its mouth, against a green ground. Lettered with the message 'Yes I smoke! But then I'm just another sheep…what about you?'. Signed 'Reginald Mount'.
Dimensions
  • Height: 36.8cm
  • Width: 24.1cm
Taken from 'Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1964' published by HMSO 1965
Marks and inscriptions
  • 'Reginald Mount' (Signed)
  • 'Yes I smoke! / But then I'm just / another sheep… / what about you?' (Lettered in a speech bubble as part of the design.)
Credit line
Given by the Central Office of Information
Subjects depicted
Public Health
Disease
Campaigns
Cigarettes
Speech Bubble
Sheep
Associated objects
Bibliographic references
  • Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1964 published by HMSO 1965
  • Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other number
27/F8 - V&A microfiche
Collection
Prints, Drawings & Paintings Collection
Accession number
E.373-1964

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdJune 30, 2009
Record URL
https://collections.vam.ac.uk/item/O697367/yes-i-smoke-poster-mount-edward-reginald/
Download as: JSON