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Smoking is an expensive way of damaging your health

Poster
1963 (issued)
Artist/Maker
Ministry of Health (issuer)
Mount, Reginald (artist)
Evans, Eileen (artist)
Place of origin
Great Britain (issued)

Colour offset lithograph poster showing the outline of a face holding a cigarette formed from a roll of bank notes in its mouth. The text 'Smoking is an expensive way of damaging your health' lettered in white below the central design and 'Cigarettes cause lung cancer lettered below in black. Signed 'Mount/Evans'. All against a red ground.

Object details

Categories
Prints
Health
Propaganda
Posters
Object type
Poster
TitleSmoking is an expensive way of damaging your health
Materials and techniques
Colour offset lithograph
Colour Offset Lithography
Brief description
'Smoking is an expensive way of damaging your health'. Colour offset lithograph anti-smoking poster. Designed by (Edward) Reginald Mount and Eileen Margaret Evans. Issued by the Ministry of Health, Great Britain, 1963.
Physical description
Colour offset lithograph poster showing the outline of a face holding a cigarette formed from a roll of bank notes in its mouth. The text 'Smoking is an expensive way of damaging your health' lettered in white below the central design and 'Cigarettes cause lung cancer lettered below in black. Signed 'Mount/Evans'. All against a red ground.
Dimensions
  • Height: 36.8cm
  • Width: 24.1cm
Measurements taken from: Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Marks and inscriptions
  • 'Mount/Evans' (Signed)
  • 'Smoking is an expensive way of damaging your health' (Lettered in white below the central design.)
  • 'Cigarettes cause lung cancer' (Lettered below in black.)
Credit line
Given by the Central Office of Administration
Object history
This poster gained the British Poster Design Award, 1963.
Subjects depicted
Public Health
Propaganda
Cigarette
Money
Bibliographic references
  • Victoria and Albert Museum Department of Prints and Drawings and Department of Paintings Accessions 1964 published by HMSO 1965
  • Summary Catalogue of British Posters to 1988 in the Victoria & Albert Museum in the Department of Design, Prints & Drawing. Emmett Publishing, 1990. 129 p. ISBN: 1 869934 12 1
Other number
27/F12 - V&A microfiche
Collection
Prints, Drawings & Paintings Collection
Accession number
E.374-1964

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Record createdJune 30, 2009
Record URL
https://collections.vam.ac.uk/item/O697366/smoking-is-an-expensive-way-poster-mount-reginald/
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