Request to view

This object can be requested via email from the Prints & Drawings Study Room

Image of Gallery in South Kensington

Juni-Festwochen Zürich 1950

Poster
1950 (printed)
Artist/Maker
Müller Brockmann, Josef (designer)
Place of origin
Zürich (issued)

Offset lithograph poster advertising Juni-Festwochen, operas and ballets held at Zürich Stadttheater. The design featuring three stylised figures, above concert listings, against a grey ground.

Object details

Categories
Printed Pages & Sheets
Advertising
Entertainment & Leisure
Posters
Object type
Poster
TitleJuni-Festwochen Zürich 1950
Materials and techniques
Offset lithography
Printing Ink
Offset Lithography
Brief description
Offset lithograph poster advertising operas and ballets held at Zürich Stadttheater. Design by Josef Muller-Brockmann. Zürich. 1950.
Physical description
Offset lithograph poster advertising Juni-Festwochen, operas and ballets held at Zürich Stadttheater. The design featuring three stylised figures, above concert listings, against a grey ground.
Dimensions
  • Height: 133cm
  • Width: 85cm
Gallery label
(1991)
Mid-century commercial graphic design reflected the optimism of the postwar era. Operas and ballet were marketed with dynamic, stylised figures and vibrant colour palettes that were characteristic of the period. Reginald Mount was one of many professional graphic designers of the time. He created music marketing imagery as well as designing government campaign posters during the Second World War.
Object history
This is an early example of Müller-Brockmann's posters for 'serious' concerts in Zürich. Müller-Brockmann and his Bauhaus-trained colleague Max Bill were instrumental in devising the Swiss School's typographical principles. Letters had to be subordinate to sentences which, in turn, had to be subordinate to the main message and overall design.
Subjects depicted
Figures
Sword
Place depicted
Zürich Stadttheater
Bibliographic reference
Edge, Kevin. The Art of Selling Songs : Graphics for the Music Business, 1690-1990. London : Futures Publications, 1991.
Collection
Prints, Drawings & Paintings Collection
Accession number
E.929-1965

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdJune 30, 2009
Record URL
https://collections.vam.ac.uk/item/O696513/juni-festwochen-zürich-1950-poster-müller-brockmann-josef/
Download as: JSON