Not on display

We don’t have an image of this object online yet.

More about images

V&A Images may have a photograph that we can’t show online, but it may be possible to supply one to you. Email us at vaimages@vam.ac.uk for guidance about fees and timescales, quoting the accession number: IS.29-2002

Sholay (1975)/ Flames of the Sun

Poster
1975 (Made)
Artist/Maker
Mohan, C (Designer)
Place of origin
Mumbai (Made)

Running across the top of the poster are six portraits of the star cast from the film. Below the portraits is the slogan; 'The Greatest Story Ever Told!'. The poster is dominated by the title of the film, the distinctive three-dimensional typography which has a pattern of cracked earth, covers the entire central section and has since become a symbol of the film. The cracked earth refers to the desert setting of the film. The artist's signature is in the bottom right hand corner.

Object details

Object type
Poster
TitleSholay (1975)/ Flames of the Sun
Materials and techniques
Printing, paper
Paper
Printing Ink
Lithography
Brief description
Poster for the film Sholay (1975), designed by C. Mohan, printed on paper, Mumbai, India
Physical description
Running across the top of the poster are six portraits of the star cast from the film. Below the portraits is the slogan; 'The Greatest Story Ever Told!'. The poster is dominated by the title of the film, the distinctive three-dimensional typography which has a pattern of cracked earth, covers the entire central section and has since become a symbol of the film. The cracked earth refers to the desert setting of the film. The artist's signature is in the bottom right hand corner.
Dimensions
  • Height: 99cm
  • Width: 75cm
Production typeMass produced
Gallery label
One of the all-time big hits of Indian cinema, the film lived up to its advertising slogan: 'The greatest story ever told'. Described as an Indianised western, it tells the story of a man who hires two ex-convicts to seek revenge for the murder of his family. The film's advertising aimed to convey the monumentality of the film through the all-star cast and the distinctive typography. The lettering is formed from rocks and stones which represent the boulders and desert setting of the film.
Credit line
Gift of G.P. Sippy, Sholay Media & Entertainment.
Collection
South & South East Asia Collection
Accession number
IS.29-2002

About this object record

Explore the Collections contains over a million catalogue records, and over half a million images. It is a working database that includes information compiled over the life of the museum. Some of our records may contain offensive and discriminatory language, or reflect outdated ideas, practice and analysis. We are committed to addressing these issues, and to review and update our records accordingly.

You can write to us to suggest improvements to the record.

Suggest feedback

Record createdOctober 22, 2002
Record URL
https://collections.vam.ac.uk/item/O68653/sholay-1975-flames-of-the-poster-mohan-c/
Download as: JSON