Sholay (1975)/ Flames of the Sun
Poster
1975 (Made)
1975 (Made)
| Artist/Maker | |
| Place of origin |
Running across the top of the poster are six portraits of the star cast from the film. Below the portraits is the slogan; 'The Greatest Story Ever Told!'. The poster is dominated by the title of the film, the distinctive three-dimensional typography which has a pattern of cracked earth, covers the entire central section and has since become a symbol of the film. The cracked earth refers to the desert setting of the film. The artist's signature is in the bottom right hand corner.
Object details
| Object type | |
| Title | Sholay (1975)/ Flames of the Sun |
| Materials and techniques | Printing, paper |
| Brief description | Poster for the film Sholay (1975), designed by C. Mohan, printed on paper, Mumbai, India |
| Physical description | Running across the top of the poster are six portraits of the star cast from the film. Below the portraits is the slogan; 'The Greatest Story Ever Told!'. The poster is dominated by the title of the film, the distinctive three-dimensional typography which has a pattern of cracked earth, covers the entire central section and has since become a symbol of the film. The cracked earth refers to the desert setting of the film. The artist's signature is in the bottom right hand corner. |
| Dimensions |
|
| Production type | Mass produced |
| Gallery label | One of the all-time big hits of Indian cinema, the film lived up to its advertising slogan: 'The greatest story ever told'. Described as an Indianised western, it tells the story of a man who hires two ex-convicts to seek revenge for the murder of his family. The film's advertising aimed to convey the monumentality of the film through the all-star cast and the distinctive typography. The lettering is formed from rocks and stones which represent the boulders and desert setting of the film. |
| Credit line | Gift of G.P. Sippy, Sholay Media & Entertainment. |
| Collection | |
| Accession number | IS.29-2002 |
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| Record created | October 22, 2002 |
| Record URL |
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