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"it."

Typography
1994 (designed)
Artist/Maker
Antoni & Alison (designed)
Place of origin
London (designed)

A sheet of white paper which acts as a support for a collage of pieces of paper on which are printed samples of typography. The letters 'it' are printed in a technique which renders them out of focus.

Object details

Category
Typography
Object type
Typography
Title"it." (assigned by artist)
Materials and techniques
collage, and printing on paper
Printing
Paper
Paper
Felt Tip Pen
Printing
Collage
Printing
Brief description
Typography
Physical description
A sheet of white paper which acts as a support for a collage of pieces of paper on which are printed samples of typography. The letters 'it' are printed in a technique which renders them out of focus.
Dimensions
  • Height: 27.3cm
  • Width: 43cm
Marks and inscriptions
  • 'PERFECT / ULTRA / FURTHER / PERFECT' (Decoration; front; typography; ink)
  • 'ALL BLACK PRINTS BLACK / ALL OTHER INFILLS PRINT BLUE PT304c' (Textual information; top left back; handwriting; pencil)
  • '11.' (Unknown; top left back; handwriting; pencil)
  • '68' (Unknown; on sticky label on top right back; handwriting; ball point pen)
Object history
'IT' was designed in September 1994 for Spring/ Summer '95. This collection focuses on slogans and was designed during a traumatic period of the duo's career, the loss of a close friend through AIDS caused them great distress. The 'feel-good' factor behind the 'IT' collection, was based on slogans broadcasting positive happy messages. This collection coincided with the reappearance of the term the 'It Girl' in the mid '90s. Antoni & Alison (A&A) see themselves as having played an important role in the bold, positive feeling that the 'It Girl' represents. During this period A&A moved away from the labour intensive screen printing to the use of transfer printing. This collection of material includes a scribbled design on a napkin, the collection plan, notebook and notes, collages of slogans, a transfer and sample on jersey.
Production
There is a note on a scrap of notepaper stating 'designed Sept '94 for S/S '95'. This collection was therefore designed in Autumn 1994 for the Spring/Summer of the following year.
Collection
Prints, Drawings & Paintings Collection
Accession number
E.658-1997

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Record createdSeptember 27, 2002
Record URL
https://collections.vam.ac.uk/item/O68066/it-typography-antoni--alison/
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