Set Up Shades thumbnail 1
Set Up Shades thumbnail 2
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Set Up Shades

Standard Lamp
1988 (designed), 2002 (made)
Artist/Maker
Place of origin

The conical lampshade is an archetypal form - it is what most people imagine a lamp should look like. Designer Marcel Wanders believes that using archetypes in his designs helps to make the objects look familiar, so that consumers feel comfortable with them even when they are new and unusual.

Set Up Shades was one of Wanders's earliest significant design projects. His ideas about archetypes were shared by many other Dutch designers in the 1990s, when a small version of Set Up Shades was selected for the highly influential Droog Design collection. This larger version was introduced in 2002 by Moooi, a company founded in Amsterdam in 2000. Marcel Wanders is the Art Director of Moooi, and designs the majority of the company's products.

Object details

Categories
Object type
TitleSet Up Shades (assigned by artist)
Materials and techniques
PVC/ cotton laminate on a metal frame, electrical light fittings and cabling
Brief description
Standard lamp, "Set Up Shades"; seven conical white lampshades each made of PVC/ cotton laminate supported on a metal frame to form a tower containing an electric light fitting attached to cabling; designed by Marcel Wanders, 1988, manufactured by Moooi, 2002
Physical description
A tower of seven identical conical white lampshades supported on a metal frame, containing an electric light fitting attached to cabling.
Dimensions
  • Height: 180cm
  • Diameter: 40cm
Gallery label
(2002-2006)
SET UP SHADES 7, STANDARD LAMP
Designed by Marcel Wanders (Dutch, born 1963), 1988
Made by Moooi, The Netherlands, 2002
PVC / cotton laminate on metal frame, electric light fitting

The form of each shade in this lamp is archetypal. Marcel Wanders believes that using archetypes in his designs helps to make the objects familiar and acceptable to consumers, even when they are new and unfamiliar. Many Dutch designers shared this idea in the 1990s, when Set Up Shades was selected for the Droog Design Foundation collection. The Dutch firm Moooi introduced this larger production version in 2002.

Given by Moooi, The Netherlands
W.62-2002
Credit line
Given by the manufacturer
Summary
The conical lampshade is an archetypal form - it is what most people imagine a lamp should look like. Designer Marcel Wanders believes that using archetypes in his designs helps to make the objects look familiar, so that consumers feel comfortable with them even when they are new and unusual.

Set Up Shades was one of Wanders's earliest significant design projects. His ideas about archetypes were shared by many other Dutch designers in the 1990s, when a small version of Set Up Shades was selected for the highly influential Droog Design collection. This larger version was introduced in 2002 by Moooi, a company founded in Amsterdam in 2000. Marcel Wanders is the Art Director of Moooi, and designs the majority of the company's products.
Collection
Accession number
W.62-2002

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Record createdAugust 14, 2002
Record URL
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