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Set of Postcards

1992 (published)
Artist/Maker
Aviareklama (publisher)
Place of origin
Russia (made)

This set of advertising/souvenir postcards depicting the Aeroflot fleet is from the transitional period between Socialist Realist propaganda extolling the wonders of Soviet technology and the explosion of commercial advertising that swamped the visual culture after the collapse of Communism. Although probably published in 1992, after the formal dissolution of the USSR, the illustration style and the Soviet-era logos for Aeroflot and Aviareklama (the publisher) hark back to the past.

Object details

Categories
Advertising
Transport
Prints
Object type
Set of postcards
Parts
This object consists of 14 parts.

  • Postcard
  • Postcard
  • Postcard
  • Postcard
  • Postcard
  • Postcard
  • Postcard
  • Postcard
  • Postcard
  • Postcard
  • Postcard
  • Postcard
  • Postcard
  • Wraparound Cover
Materials and techniques
Lithography
Ink
Paper
Card
Lithography
Brief description
Presentation pack of postcards illustrating aircraft of the Aeroflot fleet, published by Aviareklama, Russia, 1992
Physical description
Set of 13 postcards depicting aircraft of the Aeroflot fleet, with wraparound cover.
Dimensions
  • Height: 10.8cm
  • Width: 14.5cm
  • Depth: 0.8cm
with cover closed
Production typeMass produced
Marks and inscriptions
  • (Front of wraparound cover and back of each postcard, bottom right, (in Cyrillic) / 'Soviet Airlines')
    Translation
    'AEROFLOT'
  • 'Soviet Airlines' (Front of wraparound cover and back of each postcard, bottom right)
  • (Name of each aircraft (in Russian and English) on the back of each postcard, top left)
Credit line
Given by Paul Cornelius
Subject depicted
Aircraft
Summary
This set of advertising/souvenir postcards depicting the Aeroflot fleet is from the transitional period between Socialist Realist propaganda extolling the wonders of Soviet technology and the explosion of commercial advertising that swamped the visual culture after the collapse of Communism. Although probably published in 1992, after the formal dissolution of the USSR, the illustration style and the Soviet-era logos for Aeroflot and Aviareklama (the publisher) hark back to the past.
Collection
Prints, Drawings & Paintings Collection
Accession number
E.26.1 to 14-2000

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Record createdApril 17, 2002
Record URL
https://collections.vam.ac.uk/item/O64820/set-of-postcards-aviareklama/
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