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Design

03/1999 (designed)
Artist/Maker
Zanussi (design studio)
Pezzetta (designer)
Place of origin
italy (designed)

CAD colour print out of 2 / double page spread for print advertising for the OZ refrigerator. The turqoise refrigerator is in the middle of the page with the door open and the yellow curved interior light accentuated. Inside the door are some flowers. There is text placed around all four sides of the image.


Object details

Category
Designs
Object type
Design
Materials and techniques
CAD colour print out
Paper
Brief description
CAD colour print out of 2 / double page spread for print advertising for the OZ refrigerator by Roberto Pezzetta and Zanussi, 1999.
Physical description
CAD colour print out of 2 / double page spread for print advertising for the OZ refrigerator. The turqoise refrigerator is in the middle of the page with the door open and the yellow curved interior light accentuated. Inside the door are some flowers. There is text placed around all four sides of the image.
Dimensions
  • Height: 42.1cm
  • Width: 29.7cm
Production typeDesign
Marks and inscriptions
  • 'Frigo con fiori INGL doppia 9-03-1999 14:30 Pagina 2' (Textual information; Italian; top left hand corner; computerized composition; Zanussi; 09/03/1999)
  • 'OZ IS REVOLUTIONARY / FROM EVERY POINT OF VIEW' (textual information; English; running around vertical left hand and top edge; computerized composition; Zanussi; 03/09/1999)
  • 'OZ is an astonishing new fridge-freezer that overturns many pre- / concieved ideas about household appliances. OZ doesn't confine / itself to mere practical perfection but also captivates beauty. / Its design is inspired by the shapes of nature; almost a silent mono- / lith, sculpted by wind and rain. And obviously it's made of entirely / recyclable materials and consumes the bare minimum of energy.' (textual information; English; bottom edge; computerized composition; Zanussi; 09/03/1999)
  • 'Fridge-freezer with 230 I gross capacity ( fridge 221 I, * *** freezer 19 1) - Minimal energy / consumption (Class A): 0.72 kWh/24h - CFC-free refrigerant and insulating foam - Fully / streamlined back for free-standing convenience - Dimensions (LxHxD) 65.5x143x65.5 cm.' (Textual information; English; vertically along right hand edge; computerized composition; Zanussi; 09/03/1999)
  • 'ZANUSSI' (Trade mark; top right hand corner; Zanussi; 09/03/1999)
  • 'The light of science' (Trade mark; English; top right hand corner; Zanussi; 09/03/1999)
Credit line
Given by Electrolux Zanussi Elettrodometici Spa
Object history
Advertising image proofs for the OZ refrigerator designed in 1993 by the Electrolux-Zanussi design studio headed by Roberto Pezzetta in Podenone, Italy
Subject depicted
Refrigerator
Associated objects
Collection
Prints, Drawings & Paintings Collection
Accession number
E.111-2000

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Record createdDecember 6, 2001
Record URL
https://collections.vam.ac.uk/item/O63588/design-pezzetta/
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