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Design

1999 (designed)
Artist/Maker
Zanussi (design studio)
Pezzetta (designer)
Place of origin
Italy (designed)

CAD colour print out of design proof for double page spread print advertising for OZ refrigerator. The turquoise blue refrigerator is shown from a side view with the curve of the yellow interior light showing. This is reflected on the opposite side of the page by another curve of yellow light, on a black background. There is yellow and white text at the top and bottom of the page.

Object details

Category
Designs
Object type
Design
Materials and techniques
CAD colour print out.
Paper
Brief description
CAD colour print out of design proof for double page spread print advertising for OZ refrigerator, 1999.
Physical description
CAD colour print out of design proof for double page spread print advertising for OZ refrigerator. The turquoise blue refrigerator is shown from a side view with the curve of the yellow interior light showing. This is reflected on the opposite side of the page by another curve of yellow light, on a black background. There is yellow and white text at the top and bottom of the page.
Dimensions
  • Height: 29.7cm
  • Width: 42.1cm
Production typeDesign
Marks and inscriptions
  • 'Frigo con curva INGL doppia 9-03-1999 15:02 Pagina 2' (Textual information; Italian; top left hand corner; computerized composition; 09/03/1999)
  • 'OZ HAS THE SECRET OF HIGH PERFORMANCE' (Textual information; English; top edge; computerized composition; Zanussi; 09/03/1999)
  • 'Within its distinctive cabinat, created to convey beauty / and allure, the new OZ fridge-freezer matches remark- / able capacity with a high technological content. Starting / with the materials from which it is made - all entirely re- / cyclable- and with its parsimonious consumption of elec- / tricity. On the threshold of the next millennium, / OZ is already tuned in to the new principles of respect / and development. Of nature and of our own perceptions. (Textual information; English; right hand corner; computerized composition; Zanussi; 09/03/1999)
  • 'Fridge-freezer with 230 I gross capacity ( fridge 221 I, * *** freezer 19 1) - Minimal / energy consumption (Class A): 0.72 kWh/24h - CFC-free refrigerant and / insulating foam - Fully streamlined back for free-standing / convenience - Dimensions (LxHxD) 65.5x143x65.5 cm.' (Textual information; English; bottom edge; computerized composition; Zanussi; 09/03/1999)
  • 'ZANUSSI' (Trade mark; English; bottom right hand corner; Zanussi)
  • 'The light of science' (Trade mark; English; bottom right hand corner; Zanussi)
Credit line
Given by Electrolux Zanussi Elettrodometici Spa
Object history
Advertising image proofs for the OZ refrigerator designed in 1993 by the Electrolux-Zanussi design studio headed by Roberto Pezzetta in Podenone, Italy.
Subject depicted
Refrigerator
Associated objects
Collection
Prints, Drawings & Paintings Collection
Accession number
E.110-2000

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Record createdDecember 6, 2001
Record URL
https://collections.vam.ac.uk/item/O63584/design-pezzetta/
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