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Design

09/03/1999 (designed)
Artist/Maker
Zanussi (design studio)
Pezzetta (design studio)
Place of origin
Italy (designed)

CAD colour print out of a design proof for a print advertisement for OZ refrigerator. 3-vertical, single page. The turqouise blue refrigerator is open with the curve of the interior light ofn the door edge accentuated against a black background. Inside the door are some flowers. There is text set around all four sides of the main image.


Object details

Category
Designs
Object type
Design
Materials and techniques
CAD colour print out
Paper
Brief description
CAD colour print out of a design proof for a print advertisement for OZ refrigerator by Roberto Pezzetta and Zanussi Industrial Design Centre, 1999.
Physical description
CAD colour print out of a design proof for a print advertisement for OZ refrigerator. 3-vertical, single page. The turqouise blue refrigerator is open with the curve of the interior light ofn the door edge accentuated against a black background. Inside the door are some flowers. There is text set around all four sides of the main image.
Dimensions
  • Height: 29.7cm
  • Width: 21cm
Production typeDesign
Marks and inscriptions
  • 'Frigo con fiori INGL sing 9-03-1999 14:33 Pagin 1' (Textual information; Italian; top left hand corner; computerized composition; 09/03/1999)
  • 'Fridge-freezer with 230 I gross capacity (fridge 221 I, * *** freezer / 19 I) - Minimal energy consumption (Class A): 0.72 kWh/24h - CFC- / free refrigeration and insulating foam - Fully streamlined back for / free-standing convenience - Dimensions (LxhxD) 65.5x143x65.5 cm.' (Textual information; English; vertically on right hand side; Zanussi; 09/03/1999)
  • 'OZ IS REVOLUTIONARY FROM EVERY POINT OF VIEW.' (Textual information; English; Vertical left hand side and top; Zanussi; 09/03/1999)
  • 'OZ is an astonishing new fridge-freezer that overturns many preconceived ideas about household / appliances. OZ doesn't confine itself to a mere practical perfection but also captivates with its beauty. / Its design is inspired by the shapes of nature; almost a silent monolith, sculpted by wind and rain. / And obviously it's made of entirely recyclable materials and consumes the bare minimum if energy.' (Textual information; English; bottom; Zanussi; 09/03/1999)
  • 'ZANUSSI' (Trade mark; top right hand corner; Zanussi; 09/03/1999)
  • 'The light of science' (Trade mark; English; top right hand corner; Zanussi; 09/03/1999)
Credit line
Given by Electrolux Zanussi Elettrodometici Spa
Object history
Advertising image proofs for the OZ refrigerator designed in 1993 by the Electrolux-Zanussi design studio headed by Roberto Pezzetta in Podenone, Italy.
Subject depicted
Refrigerator
Associated objects
Collection
Prints, Drawings & Paintings Collection
Accession number
E.109-2000

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Record createdDecember 5, 2001
Record URL
https://collections.vam.ac.uk/item/O63583/design-pezzetta/
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