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Design

09/03/1999 (designed)
Artist/Maker
Zanussi (design studio)
Pezzetta (designer)
Place of origin
Italy (designed)

CAD colour print out of a single page design proof for print advertising, showing the curve of the door and the yellow interior light with a hand reaching towards it.

Object details

Category
Designs
Object type
Design
Materials and techniques
CAD colour print out
Paper
Brief description
CAD colour print out of a single page design proof for print advertising, for OZ refrigerator, 1999.
Physical description
CAD colour print out of a single page design proof for print advertising, showing the curve of the door and the yellow interior light with a hand reaching towards it.
Dimensions
  • Height: 29.7cm
  • Width: 21cm
Production typeDesign
Marks and inscriptions
  • 'Frigo con mano INGL sing 9-03-1999 15:08 Pagin 1' (Textual information; Italian; top left hand corner; 09/03/1999)
  • 'OZ HAS CURVACEOUS APPEAL. / Nature prefers curved lines. So does OZ. / The bio-design spirit of the new fridge- / freezer awakens ideas of a new, gentle / domestic landscape, a dimension in / which right angles no longer rule and / wher home is at once a more sophisti- / cated, more comfortable, more beautiful / place to live. And being made entirely of / recyclable materials, OZ has nature's / interests at heart. revolutionary design / project that has produced not just a / fridge but a fascinating work of art.' (Textual information; English; top left hand corner.; computerized composition; Zanussi; 09/03/1999)
  • 'PIRELLA GOTTSCHE LOWE' (Makers's mark; left hand vertical; 09/03/1999)
  • 'Fridge-freezer with 230 I gross capacity (fridge 221 I, * ***freezer / 19 I) - Minimum energy consumption (Class A): 0.72 kWh/24h - CFC - / f'ree refrigerant and insulating foam - Fully streamlined back for / free standing convenience - Dimensions (LxHxD) 65.5x143x65.5 cm.' (Textual information; English; bottom left hand corner; computerized composition; Zanussi; 09/03/1999)
  • 'ZANUSSI' (Trade mark; English; bottom right hand corner; Zanussi; 09/03/1999)
  • 'The light of science' (Trade mark; English; bottom right hand corner; Zanussi; 09/03/1999)
Credit line
Given by Electrolux Zanussi Elettrodometici Spa
Object history
Advertising image proof for the OZ refrigerator designed in 1993 by the Electrolux-Zanussi design studio headed by Roberto Pezzetta in Podenone, Italy
Subject depicted
Refrigerator
Associated objects
Collection
Prints, Drawings & Paintings Collection
Accession number
E.107-2000

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Record createdDecember 5, 2001
Record URL
https://collections.vam.ac.uk/item/O63581/design-pezzetta/
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