T-shirt thumbnail 1
Not on display

T-shirt

T-Shirt
2000 (made)
Artist/Maker
The Workshop (Maker, Designer)
Place of origin
Great Britain (made)

White cotton T-shirt with logo 'Vorsprung Dyke Technik'.

Object details

Categories
Gender and Sexuality
Clothing
LGBTQ
Object type
T-shirt
TitleT-shirt
Materials and techniques
cotton
Brief description
T-shirt, white cotton with logo 'Vorsprung Dyke Technik', The Workshop, British, 2000
Physical description
White cotton T-shirt with logo 'Vorsprung Dyke Technik'.
Gallery label
(2000)
Gay Pride T-Shirts: Branding is a two-way street for producers and consumers. By subverting ads or customising brand names, consumers can add personal or social content to the already familiar brand message. At Gay Pride events in the USA and the UK in the last few years, brand logos and slogans have been adopted to give a new visibility to lesbian and gay issues. Some brands, of course, no longer ignore these potential consumer groups, preferring to make the most of the 'pink pound' by specially targeting gay and lesbian consumers.
Credit line
Given by Gareth Williams
Object history
Obtained for display in the Museum's exhibition 'brand.new' mounted in 2000.
Subject depicted
Lesbian
Other numbers
  • T.247-2001
  • T.248.2001
Collection
Textiles and Fashion Collection
Accession number
T.249-2001

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Record createdNovember 8, 2001
Record URL
https://collections.vam.ac.uk/item/O63109/t-shirt-t-shirt-the-workshop/
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